Freshjive x Etnies Plus Junior
August 12, 2009 ⋅ Uncategorized ⋅ by Eugene Kan ⋅ 48 Views

freshjive-etnies-junior-plus

Coming on the heels of yesterday’s interview with Bobby Hundreds regarding the debranding of Freshjive comes this last collaboration to come to light before Freshjive goes nameless in spring of 2010. Working together with Etnies Plus on the Junior, two models share a very similar design aesthetic with little to no logos or branding and coming in canvas or leather uppers. Sneaker Freaker also did an interview with Rick Klotz regarding his approach behind the partnership and what exactly shoes mean to him.

Well, to be honest, we were surprised when we saw your Freshjive collab. I guess we were expecting something low-fi but probably not so restrained in texture or message. We don’t have a press release or a soundbite from anyone – what’s the story?
To tell you the truth, I’m not interested in collaborations, especially within the ‘market’. I did this because of a very good friend who’s been working at Etnies named Jannio Hidalgo. He used to work for me and he’s a really great guy. I did it because he asked. And the owner, Pierre, is a really cool dude as well. It was an easy process – they asked, showed me what to work from, and I thought that I could design a pair of kicks that I’d wear from what I had to work with. I’m really stoked on the clean design, and it’s a shoe that I’m stocking up to wear for years to come.

With all-black uppers, there’s not a lot we can really say about your shoes. I think it’s safe to say that the model is fairly generic as well. Is there some kind of message we’re missing?
It’s just a shoe. It’s really just all about the aesthetics. There’s not much to say about it. It’s just the subtlety of a very clean design. I hate shit that’s over-designed.

I guess we had an idea that since you’re so outspoken (in a thoughtful way) that the shoes would also speak loudly. Why did you design a shoe that is devoid of classic FJ statements, political or otherwise? I’d have thought this was a great opportunity to let rip?
I’m outspoken in unthoughtful ways as well. I don’t think that the design of a shoe is the arena for political statements or cultural statements. At least not for me. I would wear a t-shirt with a statement, but I don’t want my shoe to make such a statement. IT’S JUST A SHOE.

freshjive-etnies-junior-plus

freshjive-etnies-junior-plus

freshjive-etnies-junior-plus

freshjive-etnies-junior-plus

Source: Sneaker Freaker

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  • dmak

    umm jockin hundreds.too funny nasty!

  • dmak

    umm jockin hundreds.too funny nasty!

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • lyre

    id drop my branding too if my name was as wack as freshjive

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://www.hollarrr.com tilly

    super clean. both textures.

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • http://bustedkeys.com Busted Keys

    interesting concept for Freshjive! i guess with all the “noise” and oversaturation in branding, going brandless is a smart way of standing out among the crowd. it can be perceived as their way of branding regardless of how Freshjive states “it’s just a shoe.” however as a shoe, i like it. it’s still got the look and feel of an Etnies shoe but the minimalistic approach in Freshjive gear is still there. thumbs up!

  • WeHateSupreme

    Crazy clean

  • WeHateSupreme

    Crazy clean

  • WeHateSupreme

    Crazy clean

  • WeHateSupreme

    Crazy clean

  • WeHateSupreme

    Crazy clean

  • WeHateSupreme

    Crazy clean

  • WeHateSupreme

    Crazy clean

  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

    C
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  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

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  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

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  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

    C
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    E.

  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

    C
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    E.

  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

    C
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  • http://lacokaanthony.wordpress.com/ LaCokaAnthony

    C
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  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • EW PALTZ

    does not sound like the interviewer was vibing

  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • BKE420

    i’ll go with props to rick klotz. i’m older and have been having alot of disinterest in huge branding on my tees. maybe it’s age but this seems to be a great alternative to what i’m looking for…quality product with no branding all over it. i’m looking forward to what FJ is releasing for fall. as far as the kicks…it looks like exactly what he envisioned…clean and simple. good karma to BH…always giving props to peeps within the industry.

  • EW PALTZ

    does not sound like the interviewer was vibing

  • EW PALTZ

    does not sound like the interviewer was vibing

  • EW PALTZ

    does not sound like the interviewer was vibing

  • EW PALTZ

    does not sound like the interviewer was vibing

  • EW PALTZ

    does not sound like the interviewer was vibing

  • EW PALTZ

    does not sound like the interviewer was vibing

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

  • JDL

    I don’t know about this rick guy… to cool for school if you ask me. very contradictory

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