Absolut Vodka “No Label” Edition
by L. Ruano, August 27, 2009

Following the now popular de-branding aesthetic, Absolut Vodka introduce their “No Label” Edition, further emphasizing the company’s slogan: “In An ABSOLUT World, There Are No Labels”. The meaning of the initiative is to challenge labels and prejudice to make the world more diverse, vibrant, and respectful… through alcohol. For those interested, this new edition will be available via the colette online store on August 24th.
[...] Banking on the branding of the bottle itself, Absolut Vodka has brought forth a “No Label” edition of their popular vodka. The company’s latest branding: “In An ABSOLUT World, There Are No Labels” is in full effect with this new product. Through this new initiative, the brand is challenging labels and prejudice to make the world more diverse, vibrant and respectful. A naked bottle, no label, tons of attitude. Available August 24th via the colette online store. (Thx Hypebeast) [...]
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