Absolut Vodka “No Label” Edition

by L. Ruano, August 27, 2009

absolut no label Absolut Vodka No Label Edition

Following the now popular de-branding aesthetic, Absolut Vodka introduce their “No Label” Edition, further emphasizing the company’s slogan: “In An ABSOLUT World, There Are No Labels”. The meaning of the initiative is to challenge labels and prejudice to make the world more diverse, vibrant, and respectful… through alcohol. For those interested, this new edition will be available via the colette online store on August 24th.

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  1. [...] Banking on the branding of the bottle itself, Absolut Vodka has brought forth a “No Label” edition of their popular vodka. The company’s latest branding: “In An ABSOLUT World, There Are No Labels” is in full effect with this new product. Through this new initiative, the brand is challenging labels and prejudice to make the world more diverse, vibrant and respectful. A naked bottle, no label, tons of attitude. Available August 24th via the colette online store. (Thx Hypebeast) [...]

  2. Posted by:Absolut No Label « Retail Refugees on August 28, 2009 at 8:50 am

    [...] via Hypebeast [...]

17 Responses

  1. Posted by:carlos on August 29, 2009 at 11:32 am

    great idea!!!!!!

  2. Posted by:Jace from Omaha on August 28, 2009 at 5:33 pm

    i like the idea, but hate vodka.

  3. Posted by:LaCokaAnthony on August 28, 2009 at 3:19 pm

    High dollar.

  4. Posted by:dominick on August 28, 2009 at 9:58 am

    Sounds like most of you kids missed the original Absolut print ads years ago. The Absolut brand is the bottle itself, much like how the glass Coca-Cola bottle is so recognizable it’s synonomous with the brand. That why it doesn’t have to be good vodka (it isn’t), it just has to sell (it does). This idea is cool, and I predict many cut flowers and candles to be adorning empty versions very soon.

  5. Posted by:miki on August 28, 2009 at 9:16 am

    I liked their label, it had a guy with a beard on it. Made me want to grow a beard and drink Absolut. Now I’m just lost.

  6. Posted by:charlie chapps on August 28, 2009 at 2:42 am

    lol at the “through alcohol”

  7. Posted by:Joe P. on August 27, 2009 at 11:52 pm

    Absolut still tastes poor.

  8. Posted by:aetas on August 27, 2009 at 10:47 pm

    wow that must have been hard to make…

  9. Posted by:LadyTron on August 27, 2009 at 8:50 pm

    all it takes is some montana paint remover and the label is gone c’mon didnt u used to sneak this shit into parties and prom in highschool

  10. Posted by:Kriz on August 27, 2009 at 8:32 pm

    nigerianhairtuff…
    ^^^^ “Im probly just sayin that cuz I dont have to buy it, The club owner supplys it…”^^^^

  11. Posted by:Dennis P on August 27, 2009 at 7:58 pm

    august 24th next year??

  12. Posted by:Al on August 27, 2009 at 6:32 pm

    freshjive was behind it.

  13. Posted by:Chucko on August 27, 2009 at 6:20 pm

    I love the concept. first fresh jive—well we came out doing this but wont never get the credit cause we are a small and up coming brand plus we are not from a popular city_—anyways Now a big liquor brand is doing this. Wow I said it b4 if u look at the hundreds interview of rick klotz man I can predict ish years b4 and what since 2006 our first designs have been focused around less branding. Yes the trend will pick up- and will be love by all brand owners due to less cash spent on producing the product! Which is not why we do it but again we became like everyone else by putting patches on our products but not all.

  14. Posted by:ALEin on August 27, 2009 at 5:56 pm

    I cant really buy into this marketing BS living in a highly innovative and independent Colorado! Companies like Vodka 14, brewers like New Belgium and Oskars Blues are truly respectable and quality products and changing the landscape of products out there on the market. Tried organic sustainable vodka, or companies like New Belg that are ran on wind power and promote sustainable practices. Power to the little guys making sick products and power to those that look past the hype of the big companies! Out!

  15. Posted by:nagelbagel on August 27, 2009 at 5:12 pm

    arent they required to have a alcohol content and ingredients on the label?

  16. Posted by:PureLogikz on August 27, 2009 at 4:44 pm

    i cant believe a bottle tha has no label is intriguing, but it is lol.

  17. Posted by:nigerianhairtuff on August 27, 2009 at 4:01 pm

    “Sipn while im spiln i encourage u to try it”
    this looks sick