VITTEL x New Balance 576: 996 Keychain Campaign

Bottled water brand VITTEL teams up with New Balance this season on a Japanese promotional campaign. For the better part of summer, sales of 500 ml VITTEL bottles (vending machines not inclusive) will include a mini-shoe key-chain featuring two iconic NB models, the 576 and the 996. The 576 comes in some simple, basic colors while the 996 features some bold neon versions.

Source: houyhnhnm