VITTEL x New Balance 576: 996 Keychain Campaign
by Eugene Kan, July 28, 2009

Bottled water brand VITTEL teams up with New Balance this season on a Japanese promotional campaign. For the better part of summer, sales of 500 ml VITTEL bottles (vending machines not inclusive) will include a mini-shoe key-chain featuring two iconic NB models, the 576 and the 996. The 576 comes in some simple, basic colors while the 996 features some bold neon versions.
Source: houyhnhnm

whats the point?why?really what is the point in this practice of making little shoes? just make better and nicer shoes for people to wear?
t0 tell y0u the reas0ns why COOL KID? is because AMERICA DOESNT CARE
why dont they do stuff like this in america
doh! japan onleeeeeeeeeeeeeeeeeeeeee! fark!