Touching back on your collection for this fall/winter, could you give us a run-down of some of your favorite pieces? Which ones are you most proud of?
I´m very proud of the overall Uniforms feel that runs through the collection, realizing what the brand´s behind takes no rocket scientist…hopefully. My favorite items include the wide, red work pant in chord material, green heavy cable-knit cardigan and navy check double weave shirt… all these together are a winning outfit and go nicely with a pair of worn-down boots.
Speaking of boots… any plans to dabble in footwear? I’d very much like to see your aesthetics on a range of footwear.
We´re constantly discussing new paths to walk down, it´s an endless ponder. However we’ve felt so far that if let´s say we were to do a collab, it need to be something totally different then what we usually do. A project that was not expected by anybody, borderline design in a double sense haha. Designing a refrigerator or hot air balloon or why not the new outfit for the Chinese table tennis team, these are collaborations that interest us… On the other hand we seriously like shoes so who the hell knows, contradictory I know. Sorry.
On a more personal level, what are some of your favorite past-times? Where’s your favorite place to snowboard?
Good question, haven´t had to much time to contemplate about the past lately. All the years spent meeting so much great people, friends for life, business partners, long lost buddies, my incredible girl. Being part of a society that actually support creative movements. The adrenaline as you come up on a cliff drop, looking down a powder face knowing it´s your turn next, yelling drop mere seconds before you leave the shelf of the half pipe. Times spent in the Rockies or paddling like mad at Arpoador in Rio or why not setting up our first exhibition in Paris, all different emotions running through your body boils down to one utter overwhelming feel of freedom. Sounds corny I know but it´s the quintessential description of how I want life to be. Nerdy Swede….
Before we end things off, what do you have planned in the near future? I hear talks of a Paris exhibition…? Why Paris?
Paris, Berlin, Copenhagen will all be exhibition pit stops this summer. NY is a wild card we might play as well. We´ll also be represented in showrooms in Stockholm, Oslo, Copenhagen, Milan, Saint Petersburg and Tokyo. August stages the new collection release, a singles release, a music video as well as a new webshop. Trying to stay away from holidays haha.
Who are some of your own personal favorites in the world of fashion? Any up and coming brands to look out for?
I see us as curious gang interested in our creative surrounding but this is our weak point.
We kinda suck when it comes to fashion designers. I’ve always liked Vibskov, Kim Jones, Raf, Comme and especially Number (N)ine, also like creations that look old, baggy and Japanese. Better at name-dropping musicians worth listening to haha.
…In that case, a similar question applies, who are your favorites and up and comers in the music world?
Sure mate, some newer and some a tad older; Wester & Wedrén, The Subliminal Kid & Van Rivers, Style of Eye, Miike Snow, Jonathan Johansson, Paul Kalkbrenner, Stuffa, Bogdan Irkuk, Tiger Stripes, Rollerboys, Punks Jump Up, Adrian Lux, La Fleur, Dj Nibc, JayAre, Sven Väth, John Dahlbäck,The Touch, Fakebeat, Nils Krogh, Krazyfiesta, Ram Di dam, Hall & Oates, Minimal Compact, Frida Hyvönen and so on. Rock your socks off!
I think that pretty rounds things out for me… any last words from you and the Uniforms crew?
Keep your chin up and stay positive, recession times are the right times to get out of the cubicle and start getting new perspectives on life. Now´s the time to set that brilliant idea off yours in to action. Go peeps go!
