
We’ve seen numerous sportswear brands increase their fashion offerings and often going about things on a more technical/performance route, is this something you will embrace as well?
My approach is slightly different. Of course, technical features are an important base for me as well, but I am more focused on “good garment with a realistic approach”. Garments should be realistic but special at the same time. Technical features are just a method to create good garments.
Where do you look for inspiration?
Meeting different kind of people from different disciplines. And I get my inspiration from the thinking method of some of the Japanese contemporary artists. Traveling is also really important for me. Spending some time with local friends and trying to adjust to their lifestyle have also brought on various inspirations. It gives me some interesting perspectives since I’ve moved to Europe. It always sort of refreshes my creative state of mind.
Do you have any last words or things you’d like to say?
I just want to say thank you to my development team, Kwon, Karima, Sandra, Aya-aya and others for all the support. Of course, thanks a lot to the HB crew for giving me this opportunity. I’ve been putting in some solid work for several upcoming projects like “sevenEleven” with more and more exciting projects to be launched by ASICS and Onitsuka Tiger. There is a Japanese proverb, “when you want a tiger’s cub, you have to enter the tiger’s den”, who wants to have the tigers cub?
Photography: Season Chan













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