Often used inter-changeably, ASICS and Onitsuka Tiger represent two closely related but ultimately different brands who share similar roots. Revived in 2001, Onitsuka Tiger represents a throwback to ASICS’ rich heritage. Whilst ASICS is arguably the more contemporary vision of the brand with tech-driven offerings, Onitsuka Tiger looks to revisit and maintain the many years of brand heritage which has made ASICS such a remarkable company since its founding back in 1949. Designer Shuhei Numata offered us an overview of Onitsuka Tiger’s direction and ultimately the message and goal behind the brand. Inspired by the sparkle of sunlight on the scales of freshly caught tuna, gradient stripe and check materials themed after the Skipjack tuna are strong elements this season. Bringing together a well-designed capsule marked by subtle detailing, Onitsuka Tiger has all the makings to make a establish an increasing foothold in the realm of sportswear.
Interview: Eugene Kan
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