Nike Sportswear LIVESTRONG Installation at Qubic
by Eugene Kan, July 13, 2009
Working on an ultra-short timeline, Frank Liew and the Qubic crew were able to bang out a great installation on behalf of Nike Sportswear for their LIVESTRONG collection. In addition to showing the obvious products associated with the project, the installation also gave a chance to showcase other aspects of the project including the bicycle and Tour de France components due to Lance Armstrong’s involvement. A profile map of the gruelling Tour de France Stage 20 (Montelimar – Mont Vernoux) as well as a deconstructed yellow bike complete the installation. A cancer-survivor himself, Lance Armstrong has spent a large amount of his time raising funds for cancer awareness and research and with Nike Sportswear on-board, the two parties will see all proceeds from the sales of the collection benefit the LIVESTRONG foundation.
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[...] to hypebeast for the news. Collab / Event / Lance Armstrong / Nike / Nike Sportswear / Sneakers RELATED [...]
[...] source: http://hypebeast.com/2009/07/nike-sportswear-livestrong-installation-at-qubic/ [...]
[...] Lance Armstrong who is currently competing in the Tour de France, and his Livestrong organization. Hypebeast explains, “In addition to showing the obvious products associated with the project, the [...]
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