Nike SB Presents Paul Rodriguez in “Today Was a Good Day”

by Eugene Kan, July 18, 2009

As Paul Rodriguez’s signature skate shoe hits its 3rd generation, Nike SB has put together this special commercial titled “Today Was a Good Day”. Set to debut during NBC’s national broadcast of the Maloof Money Cup this Sunday, the spot was inspired by the popular ‘93 Hip-Hop track “It was a Good Day” and parrallels what P-rod feels an ideal LA day would play out… check the special cameo at the end. Another extended version will air on July 31st, 2009 at Nike.com/NikeSkateboarding/PaulRodriguezIII.

Trackbacks

  1. Posted by: Shock Mansion Entertainment » Blog Archive » Nike SB & Paul Rodriguez – ‘Today Was a Good Day’ on July 19, 2009 at 6:04 am

    [...] Via: HypeBeast [...]

42 Responses

  1. Posted by: cita on July 23, 2009 at 4:13 pm

    hey nice video how funny p rod with ice cube that’s my favorite video yeah see you again p rod in x games 15 @ staples center

  2. Posted by: renai beast on July 21, 2009 at 9:56 pm

    man, what street is he walking on in the last scene? it makes me want to move to cali…. beautiful as hell.

  3. Posted by: michael on July 21, 2009 at 7:17 pm

    hahaha that happened to me the other day
    just that ice cube wasnt the driver
    shit that was a bad day

  4. Posted by: bigtittybtch on July 21, 2009 at 4:59 am

    lol that shit was hella funny when ice cube stares at that foo all crazy and jus drives off…i was ROLLLIN

  5. Posted by: LaCokaAnthony on July 20, 2009 at 1:55 pm

    Ill commerical, Ice Cube straight mad dogs that fool.

  6. Posted by: NECROMATION on July 20, 2009 at 5:37 am

    Big… I just wish they could put the same thought into their feature length films!

  7. Posted by: DonnieStarko on July 20, 2009 at 5:16 am

    Koston sh*ts on P-rod

  8. Posted by: Jake Steed on July 20, 2009 at 2:00 am

    “Switch tre down the Santa monica set????!!”

    yep…. santa monica high school

  9. Posted by: lahoo on July 20, 2009 at 1:21 am

    Probably the best skate commercial I’ve ever seen.

  10. Posted by: hades on July 20, 2009 at 12:58 am

    good commercial…props to prod from a hater ha!

  11. Posted by: DEEZUS CHRIST on July 20, 2009 at 12:13 am

    Fire.

  12. Posted by: : \ on July 19, 2009 at 10:48 pm

    hahahaha…cool

  13. Posted by: NEEZYNATE on July 19, 2009 at 6:49 pm

    fu*king ill

  14. Posted by: Diesel on July 19, 2009 at 4:12 pm

    ILL

  15. Posted by: Nigka on July 19, 2009 at 3:09 pm

    dam nigga did a swicth tre down santa monic set o.o!!!!! big ups

  16. Posted by: madcircle on July 19, 2009 at 2:03 pm

    This video is Hater Proof. Amazing skating and a great ending. Big ups to P-Rod and Cube!

  17. Posted by: mos on July 19, 2009 at 12:37 pm

    dope ass commerial….haven’t seen one in a good minute…but this i like alot

  18. Posted by: ralph on July 19, 2009 at 12:23 pm

    sooooo dope

  19. Posted by: J. on July 19, 2009 at 8:34 am

    ummm YO CHIMA FERGUSON aint african american

    HE IS AUSTRALIAN!!!!!!! don’t try and claim our talent as yours haha

  20. Posted by: frisco fu on July 19, 2009 at 8:24 am

    haha i like it

  21. Posted by: j on July 19, 2009 at 8:16 am

    that’s not steve Olson.

  22. Posted by: dave on July 19, 2009 at 6:58 am

    at 0:32 what dunks is the kid wearing that rolls up? they look like the pigeons colourway?

  23. Posted by: JLASA on July 19, 2009 at 6:02 am

    i like

  24. Posted by: @e_cheng on July 19, 2009 at 2:48 am

    awesome!!!!! so dope

  25. Posted by: mediumloveone? on July 19, 2009 at 1:12 am

    nice!

  26. Posted by: yo on July 19, 2009 at 1:07 am

    Fucking amazing.

  27. Posted by: Omari on July 19, 2009 at 12:11 am

    Amazing.

  28. Posted by: dDope on July 18, 2009 at 11:28 pm

    very nice!

  29. Posted by: Jake Steed on July 18, 2009 at 11:14 pm

    too bad he wasnt skating like that at the maloof cup :*(

    nice commercial. love that tack.

  30. Posted by: Jules on July 18, 2009 at 11:07 pm

    the last part was so sad his deck got ran over

  31. Posted by: Andy@Primitive on July 18, 2009 at 10:39 pm

    goose bumps

  32. Posted by: snkrfrkrTAZZ on July 18, 2009 at 10:32 pm

    this joint sweet

  33. Posted by: ns592p on July 18, 2009 at 10:06 pm

    THEOTIS “BEASTLY”
    Him And Chima Furguson Are The Future Of African American Skating…

  34. Posted by: sneakerazzi on July 18, 2009 at 10:01 pm

    yea that commercial was great…they coulda picked better verses pf the song but overall it was sick!!

  35. Posted by: Vava1 on July 18, 2009 at 9:27 pm

    Switch tre down the Santa monica set????!!

  36. Posted by: Mile High Mark on July 18, 2009 at 8:51 pm

    That’s Olson?

  37. Posted by: stoked365 on July 18, 2009 at 8:15 pm

    siick

  38. Posted by: ccwatitis on July 18, 2009 at 7:32 pm

    fuck yeh!!!!! thats wat commercials should be like.

  39. Posted by: shanZr on July 18, 2009 at 6:42 pm

    Amazing!

  40. Posted by: drew on July 18, 2009 at 6:22 pm

    that was fucking sick

  41. Posted by: Zareh on July 18, 2009 at 6:04 pm

    haha Lance Mountain and Steve Olson wer the cops

  42. Posted by: M45TH on July 18, 2009 at 5:34 pm

    dope commercial! and a nice nod to cube with the cameo.