Nike SB Presents Paul Rodriguez in “Today Was A Good Day” – Extended Version

by L.A. Ruano, July 31, 2009

In the two weeks since it aired on TV and online, hundreds of thousands of people have seen the two versions of the 60-second “Today Was a Good Day” commercials, but today Nike SB updated their site with the final installment: A web exclusive 2-minute version of the “Today was a Good Day” plus behind the scenes videos from the shoot with Kobe, Koston, Ice Cube, and Theotis. The extra footage also includes Paul discussing the Santa Monica switch 360 flip and the features of his new shoe. All can now be seen here.

34 Responses

  1. Posted by: uuuh yeah on August 3, 2009 at 12:27 am

    dude… lance mountain looks like steve carell! LOL!!!!!

  2. Posted by: Evan Wooten on August 2, 2009 at 12:00 pm

    and i thought the first one was epic…

  3. Posted by: Le Tino on August 2, 2009 at 7:23 am

    Did anyone notice the switch 360 flip over the 3 flat, 3 flat, 3 in front of the cops! Good Stuff, not to mention sick shoes!

  4. Posted by: michael on August 2, 2009 at 3:50 am

    the cop changes from a black guy to white guy when it changes from inside the car to the outside

  5. Posted by: m3thod on August 1, 2009 at 8:24 pm

    track: today was a good day
    artist: Ice Cube.

    by the way the guy who runs the board over at the end is Ice Cube, defintely not Danny Supa.

    just some info for those two who were asking.

    by the way Koston’s flip= amazing

  6. Posted by: LaCokaAnthony on August 1, 2009 at 8:05 pm

    LONGER=DOPER.

  7. Posted by: gotstogoe562 on August 1, 2009 at 6:24 pm

    umm yeah, koston is an SB PRO, thank you…… it was about time seeing how he loves NIKE, collects NIKE, kicks it with many peeps in the LAKERS GAMES at STAPLES who which always are getting filmed from ALI and them who be up on the NIKE scene…

  8. Posted by: I. Dan on August 1, 2009 at 4:06 pm

    Seriously, what massive track is that, on the background?

  9. Posted by: Estopa on August 1, 2009 at 4:06 pm

    yo ant-knee its cause koston is sponsored by nike now he left lakai.

  10. Posted by: marc fresh on August 1, 2009 at 2:54 pm

    kostons on nike now

  11. Posted by: Matt Piechart on August 1, 2009 at 2:24 pm

    Koston’s in the commercial cos he’s on the Nike SB team.

  12. Posted by: shan on August 1, 2009 at 11:51 am

    is that blk guy danny supa???

  13. Posted by: your late on August 1, 2009 at 11:32 am

    Kostons been signed with Nike SB

  14. Posted by: thexdamnxasian on August 1, 2009 at 10:43 am

    Koston is in it cause he signed to nike….do you guys not follow the news or something?

  15. Posted by: tomtom171 on August 1, 2009 at 9:41 am

    love it! that is a great day in the sun rolling!

  16. Posted by: Maxwell Tideman on August 1, 2009 at 1:50 am

    great editing some big faces i wonder how much a vid like this costs

  17. Posted by: sal on August 1, 2009 at 1:18 am

    hes in nike sb now. its been like couple months already. he is even wearing blazer lows i think in the video.

  18. Posted by: cl on August 1, 2009 at 1:17 am

    koston is on nike sb.

  19. Posted by: yeee on August 1, 2009 at 12:50 am

    does anyone know what dunk theotis beasley was wearing in this vid?

  20. Posted by: ant-knee on August 1, 2009 at 12:02 am

    I know that know Koston is in a limbo right now with Axion and Lakai, but how is he in this Nike video?

  21. Posted by: JAyP on July 31, 2009 at 8:42 pm

    this vide0 is SIIIIICCKKKKK! LOL

  22. Posted by: googlefruges on July 31, 2009 at 8:26 pm

    la is a freakin joke…bay all day.

  23. Posted by: WickedJumpShot on July 31, 2009 at 7:24 pm

    Haha, Prod got punked by Ice Cube!
    Pretty sick video.

  24. Posted by: Leon-pierre Answer on July 31, 2009 at 7:08 pm

    Yeah pretty kool video

  25. Posted by: t on July 31, 2009 at 5:35 pm

    Sick footage, I was there when they filmed the part w/ Koston and Kobe – I’ll never forget that day

  26. Posted by: MCP on July 31, 2009 at 4:52 pm

    wow Kobe!!

  27. Posted by: mg on July 31, 2009 at 3:44 pm

    lovin’ this

  28. Posted by: dosu on July 31, 2009 at 3:17 pm

    these nike sb vids are great

  29. Posted by: akeem on July 31, 2009 at 3:16 pm

    I can’t get over the lance mountain cameo. The Koston’s switch heel & Paul’s switch flip is really what skating is all about in a nutshell, fun!

  30. Posted by: Chrisdogg on July 31, 2009 at 3:07 pm

    Damn this commercial is legit!

  31. Posted by: bbro on July 31, 2009 at 3:02 pm

    haaa that was dope.

  32. Posted by: adam on July 31, 2009 at 2:53 pm

    one of the best songs ever (isley brothers sample).
    i like the Koston and Kobe aperance

  33. Posted by: Remixxx on July 31, 2009 at 2:50 pm

    LA all day… I wouldn’t wanna be anywhere else in the world….

  34. Posted by: super klassic on July 31, 2009 at 2:48 pm

    THIS IS PRETTY DOPE!