Gatorade x Michael Jordan x St. Alfred “23 Then. Now. Forever” Commercial Behind the Scenes

by Eugene Kan, July 15, 2009

gatorade michael jordan st alfred commercial 1 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

In commemoration of Michael Jordan’s induction into the NBA Hall of Fame, Gatorade organized a special commercial which gave lucky individuals the chance to participate. Taking place at a secret Chicago location, the commercials marquee piece was a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade bottles to replicate one of MJ’s most iconic images of all-time. Other notable elements to the event included Biz Markie on the tables, free food and hand-screened t-shirts courtesy of Mr. Tastees.

gatorade michael jordan st alfred commercial 2 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 3 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 4 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 5 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 6 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 7 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 8 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

gatorade michael jordan st alfred commercial 9 Gatorade x Michael Jordan x St. Alfred 23 Then. Now. Forever Commercial Behind the Scenes

Source: Smeeze

Trackbacks

  1. Posted by: Gatorade Limited Edition Jordan Series Commercial « on July 27, 2009 at 10:39 am

    [...] that long ago, Gatorade embarked on the creation of a commermetiave commercial marking Michael Jordan’s induction into the Basketball Hall of Fame. Taking place at a secret [...]

  2. Posted by: Gatorade Limited Edition Jordan Series Commercial | Hypebeast on July 27, 2009 at 10:18 am

    [...] that long ago, Gatorade embarked on the creation of a commermetiave commercial marking Michael Jordan’s induction into the Basketball Hall of Fame. Taking place at a secret [...]

  3. Posted by: I wanna be like Mike. « HEATERVILLE records on July 16, 2009 at 3:07 am

    [...] a mosaic created out of a stunning 19,200 bottles of upside-down Gatorade bottles…” (more) Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this post. [...]

18 Responses

  1. Posted by: Matt on July 27, 2009 at 9:15 am

    hey does anyone know where i can find the actual commercial for this? thanks for your help

  2. Posted by: rich on July 17, 2009 at 1:01 am

    why no aerial shot? =\

  3. Posted by: bee on July 16, 2009 at 6:55 pm

    oh snap! it was on state street!!!

  4. Posted by: nastynickles on July 16, 2009 at 10:52 am

    18th and state.

  5. Posted by: F*CK SWAG on July 16, 2009 at 5:52 am

    gatorade is awesome for this event!!! what’s up with dem tees?!

  6. Posted by: T.Way on July 16, 2009 at 12:23 am

    Wow, Gatorade did it right…wonder what Brand Jordan may have in store??

  7. Posted by: JUwellNyC! Wash Hieghts on July 16, 2009 at 12:12 am

    Yo! this is crazy!

  8. Posted by: Kriz on July 15, 2009 at 10:53 pm

    Thats ill… Damm

  9. Posted by: Kwame Amoaku on July 15, 2009 at 4:51 pm

    20K bottles and the illest Art Department ever Chi-town film represent

  10. Posted by: Vinny on July 15, 2009 at 3:36 pm

    Gatorade… don’t call it a comeback…

  11. Posted by: MrValentino on July 15, 2009 at 1:55 pm

    i was there!! shit was dope! i got all the gatorades with jordon on them ….tastees was making the shirts ..it was a all around dope ass event!

  12. Posted by: LaCokaAnthony on July 15, 2009 at 1:48 pm

    This is big for St. Alfred.

  13. Posted by: educatedathlete on July 15, 2009 at 1:37 pm

    Its amazing what gatorade does for their clients. Loyalty.

  14. Posted by: disr on July 15, 2009 at 11:07 am

    dam i wonder how long it took to do all that piece out of gatorade..nice

  15. Posted by: Shame Hate Dawg on July 15, 2009 at 10:53 am

    Is this by 18th and Clark?

  16. Posted by: ISKATEMYNIKESBS on July 15, 2009 at 10:04 am

    I went there!!!

    it was really fun

    tons of great food with all the free drinks you could drink : )

    also i beat biz markie in basketball

  17. Posted by: hey on July 15, 2009 at 9:28 am

    its biz!. thing looks crazy

  18. Posted by: phattbam on July 15, 2009 at 9:24 am

    that gatorade bottle set up is DOPE