A new footwear company coming out of Germany, Creating the Brand was launched by two media design students who along the way have welcomed commentary and insights into the design process. One of their first models is seen here with the FLAEK. The shoe features a clean, near seamless toebox in a high-top form. Contrasting materials are few and far in between, however the tongues are interchangeable. For more information, head over to CreatingTheBrand.de (Google Translated).