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1. Posted by: NYCeTwits » Blog Archive » Billionaire Boys Club & Ice Cream Photo Shoot on July 18, 2009 at 3:11 am

   [...] Another one of my favorites labels, Billionaire Boys Club / Ice Cream shows off its new threads in a photoshoot for The New Order & Honeyee Magazines.  Below are few of my favorite pics fom the shoot.  To see the full layout click HERE [...]
2. Posted by: BBC/Ice Cream NEW LOOKS!!! « A PROPERGANDA on July 14, 2009 at 6:53 am

   [...] Via: Hypebeast [...]
3. Posted by: the.LIFE Files - “Welcome To Exclusiveness” : Pharrell Williams Stars In New BBC Ads! on July 13, 2009 at 6:07 am

   [...] Hypebeast [...]

42 Responses

1. 

   Posted by: so.fresh. on July 15, 2009 at 5:17 am

   ive been against bbc’s gear for the most part since they started. but now as they grow im seeing quite a few things here that i enjoy arise. dont hate because they’re refining their style, theyll even out eventually.
2. 

   Posted by: G-bert on July 13, 2009 at 6:39 pm

   only nice stuf here is the ice cream varsity joint and the jeans, the rest is way too much for me.
3. 

   Posted by: JayP on July 13, 2009 at 6:10 pm

   i need that tiger LOL!
4. 

   Posted by: John Prince on July 13, 2009 at 1:03 pm

   wow… impressed very impressed
5. 

   Posted by: zaya on July 12, 2009 at 7:37 pm

   its ooo funni how every 1 on hype beest hates bbc but it gets amillion cmmnts lol

   bbc nd bape posts gets da most cmmnts out ov every single thing onn hypebeast!

   truthfully everythings fire except da boots…eww lmaoo

   but yea wen i c a hype beast post that im not interested in, i dnt look at it & ikno otha ppl doze dis bcuz i see sum posts with zero cmmnts sumtimes … that jus shows that even the haters are hypebeasts 4 bbc … smh
6. 

   Posted by: MastCom. on July 12, 2009 at 6:12 pm

   So dope — get with fashion,dumbies. 10 years ago if you would’ve told someone that tight jeans were cool you would’ve been called whack.
7. 

   Posted by: mr pheap on July 12, 2009 at 5:39 pm

   i hope pharrell doesn’t dress like that in real life. he looks like a rich crackhead. i don’t know what the hell has gotten into him but i hope he makes his target audience happy.
8. 

   Posted by: gleb on July 12, 2009 at 5:29 pm

   I wouldnt wear that horserace print, but besides that, i dont see what yall haters are about, even the shoes are dope imo. Dead tiger is HOT FIYAAHHHH.
9. 

   Posted by: Mark H on July 12, 2009 at 4:34 pm

   It might be ugly but if you do these designs in limited runs theres where the money is at.
10. 

    Posted by: jse on July 11, 2009 at 11:12 pm

    anyone who actually thinks this shit looks cool is retarded. i can’t wait til people buy this shit, take it home, look at themselves in the mirror while wearing it, and realize they just wasted a grip!… or better yet, til i see some clown walking down the block wearing it. are y’all on drugs? take the BBC label off of it and there’s no way anyone would spend anywhere near the price this garbage will cost.. this line is wack!.. straight booty. word to mother!!
11. 

    Posted by: lyme on July 11, 2009 at 10:26 pm

    ONLY MR WILLIAMS KNOW WHT MR. WILLAIMS IS TRYING TO DO.
12. 

    Posted by: skymightfall96 on July 11, 2009 at 3:21 pm

    You can’t expect everything to be 100% to your taste.

    There are some pieces I agree with and some pieces that I don’t.

    The jackets are cool though
13. 

    Posted by: Alexander Therrien on July 11, 2009 at 3:20 pm

    I say “Why Not”. I think Pharrell is doing the right thing. If you stick to one style for so long then everything gets old. Many artist look to expand creativity in order to bring out the potential in their works. Are the clothes overpriced? “People still buy the clothes” What about the design? “The appeal is tasteful”. BBC/Ice Cream is not a favorite, but they are still in business. Kudos to the Pharrell Team.
14. 

    Posted by: Jordan on July 11, 2009 at 11:26 am

    anyone that likes this shiz is a wanker…
15. 

    Posted by: enyone on July 11, 2009 at 9:40 am

    people are being to harsh, i bet when i see the garments in front of me they will look even better! but the shoes still look wack!
16. 

    Posted by: BxP on July 11, 2009 at 8:55 am

    Pharrell is just trying to be more “JAPANESE”… Jap wanna be imo
17. 

    Posted by: Andoi on July 11, 2009 at 8:26 am

    meh
18. 

    Posted by: Bro on July 11, 2009 at 2:39 am

    This is awesooommeee! I’m inspired…I want to start designing.
19. 

    Posted by: CAPO on July 11, 2009 at 2:17 am

    P looks like a clown, these pieces r horrible, rip bbc
20. 

    Posted by: Sally Balls on July 11, 2009 at 1:14 am

    its about time bbc finally switch there shit up! it still weak as fuck but at least that same tired ass they been pumping!
21. 

    Posted by: gotthatgood.com on July 11, 2009 at 12:56 am

    all the time Pharell spends around high fashion is starting to translate into his own line. its always good to branch out from just graphic tees. wouldnt catch me in that matching cowboy number tho.
22. 

    Posted by: panda666 on July 10, 2009 at 11:34 pm

    er…OK,…maybe they are very Billionaire style, but not the street style i like…so i pass///
23. 

    Posted by: excelence on July 10, 2009 at 11:21 pm

    hahaha, obviously not made for any of you. good for me
24. 

    Posted by: deli on July 10, 2009 at 10:59 pm

    is the tiger included?
25. 

    Posted by: G Kent on July 10, 2009 at 10:32 pm

    I don’t understand famous people like Pharell, yes we can all agree that his music is dope and he’s very successful at what he does but to me it seems that some rappers have lost their way. I say this because they grow up in the hood in sub-standard living and they make their way up in the world and seem to forget their past. They make clothing lines hat are extremely overpriced, clothing lines that 5 or 10 years ago they themselves couldn’t have afforded it…what does that say to kids who look up to them…
26. 

    Posted by: Almaisa Botts on July 10, 2009 at 9:51 pm

    haha these comments are an indication that the audience has more creative potential than this brand..this is good too see…if this is the case then we should see some great brands arise from this recession
27. 

    Posted by: ERRL FLNN on July 10, 2009 at 9:35 pm

    Not into the shoes at all, although the dog jumper is nice.

    Pharrell is trying to emulate B Bixby gear by the look of most of that.

    Fair play for trying to push it forward.
28. 

    Posted by: northwest scholar on July 10, 2009 at 9:22 pm

    when you look at the first comments you notice that people do wut they always do any time they see BBC or icecream in the headline, and thats just hate on it. Then people actually look at it and what pharrell is tryin to do and show some respect. Stop hatin on something cuz thats wut everyone else does. your no better than a hypebeast
29. 

    Posted by: kobst on July 10, 2009 at 9:01 pm

    tiger shoal is dope.
30. 

    Posted by: EL-A1986 on July 10, 2009 at 8:33 pm

    i actually like this look i think its better then 90 dollar t-shirts! its street mixed wit prep
31. 

    Posted by: ... on July 10, 2009 at 7:46 pm

    bbc is a rip off the barely have any nice shit and everything is way overpriced
32. 

    Posted by: mimeArtist on July 10, 2009 at 7:36 pm

    Burro did the dog illustration thing about ten years ago… but I do like it
33. 

    Posted by: Unknown on July 10, 2009 at 7:27 pm

    The shoes Pharrell is rockin’ are hideous..
34. 

    Posted by: tman916 on July 10, 2009 at 6:14 pm

    i’m def. coppin that tiger rug that dudes wearin!
35. 

    Posted by: DirtyDooRagz on July 10, 2009 at 6:02 pm

    But you have to applaud Pharrell’s approach, He’s evolving his brand Exponentially. I mean shit he started off with fuckin’ tee shirts. Being creative is the only way you find your nich. I think the sweater and peacoat are nicely done. Congrats on growth Pharrell !
36. 

    Posted by: LouisV on July 10, 2009 at 5:59 pm

    I don’t know with this one. It would seem they are trying to grow up their style… it looks quite good tbh… moving towards high fashion. But the shoes look kinda stupid imo
37. 

    Posted by: princemoney on July 10, 2009 at 5:51 pm

    haters fall off

    this shit is epic
38. 

    Posted by: kris on July 10, 2009 at 5:37 pm

    nah they just got some garbage designs and garments. od prints and lame colors. wheres the bright ic / bbc i know and love? =(
39. 

    Posted by: tmark on July 10, 2009 at 4:26 pm

    whaaaaa?
    come on bbc, i know you got better style than this
40. 

    Posted by: Al on July 10, 2009 at 4:22 pm

    Fresh to def son!!!!!
41. 

    Posted by: Treachery on July 10, 2009 at 3:51 pm

    to be perfectly honest it looks wack from start to end
42. 

    Posted by: fatSLIMS on July 10, 2009 at 3:38 pm

    They’re trying too hard to be trend hoppers instead of just being what they are, an overpriced streetwear brand