Alpinestars x Fiberops x Fatlace Apex Initiative Preview @ Agenda
by L.A. Ruano, July 24, 2009

Alpinestars kicked off their Apex Initiative campaign at the Agenda Tradeshow with an installation showcasing their rich heritage in motorsports. Working alongside Alyasha Moore and Mark Arcenal of Fiberops & Fatlace respectively, the Apex Initiative features the brands take on fashion with an outstanding collection based of the superb detailing and top notch construction of yesteryear with a lineup that includes footwear, outerwear, and various knits.





[...] purpose is to help infuse a lifestyle “niche” within the Alpinestars brand. Debuting recently at the Agenda Tradeshow, it sounds like there will be a lot to expect from Chris and his camp. [...]