During this year’s Fashion Week, Alexander Gnadinger presented his book “100 Girls on Polaroid” (at N°74 in Berlin). The Polaroids showcase something that is hard to find in terms of digital photography: unaltered reality. The photographer captured, 100 girls, to show how they naturally see themselves and how they want to be seen – what you see is what you get. With the support of adidas Originals, the project also turned into a book that will be launched at the opening of an exhibition showcasing Women’s archive shoes from Adria Jeans from 1978 to an adidas for Yohi Yamamoto shoe from 2001. Adidas Originals conveys this desire for authenticity with its “Celebrate Originality” claim and created a exclusive and unique atmosphere for this launch event in the store and in the wooden hut in the backyard of N°74.
