Always championing renegade style, fresh design and independent music, 55DSL – led by Creative Director Andrea Rosso — has recruited Italian artist Turbokrapfen and Italian DJ-duo The Bloody Beetroots to christen the opening of the Hong Kong FIFTY FIVE DSL TemporART STORE on July 24, 2009. Located at Shop 3A, 2-4 Kingston Street, in Hong Kong’s bustling youth-shopping hub of Causeway Bay, the 55DSL TemporART Store follows a “pop-up” concept where a unique space is renovated and reinvigorated as a “temporary” retail/art destination. Turbokrapfen will fly into town from Bassano del Grappa (hometown of 55DSL) to specially redecorate the store in his graphic typographic style. The young up-and-coming artist is best known for his explosive, colorful, hand-crafted illustrative artwork as well as his close collaborative work with The Bloody Beetroots.

The FIFTY FIVE DSL TemporART STORE will be open for 2 months only, until end-September 2009. At retail level, it will showcase the latest 55DSL Autumn/Winter 2009 men’s and women’s fashion and accessories collections. A special limited-edition, “55DSL x The Bloody Beetroots x Turbokrapfen” nylon windbreaker and Hong Kong-only released t-shirt will also be available to commemorate the Hong Kong 55DSL TemporART Store. To launch the 55DSL TemporART Store in Hong Kong with a huge bang, lively electro-punk-rock specialists The Bloody Beetroots will host a DJ set/club party at Volar on the evening of July 24.

55DSL TemporART Store
Shop 3A
2-4 Kingston Street
Causeway Bay, Hong Kong