Star Wars x adidas Originals 2010 Spring/Summer Annoucement

by Eugene Kan, June 17, 2009

star wars adidas originals 2010 ss annoucement 1 Star Wars x adidas Originals 2010 Spring/Summer Annoucement

adidas Originals and Star Wars are set to link up for an upcoming 2010 spring/summer collection. Bringing together two brands with great visibility and history, the collection should prove to be an interesting one as it encompasses footwear, apparel and accessories for men, women and children. Expect some of adidas’ most iconic Originals models to get the full Force/Dark Side treatment. Awhile back, adidas created a pack of Star Wars-inspired Superstars as part of the Consortium range. Conceived by Andy Chiu, the concept will now see itself developed in a more official light. The collection will debut in January of 2010 with a subsequent fall/winter collection also in the works. The press release can be seen below.

Herzogenaurach, June 17th, 2009 – Global streetwear icon adidas Originals is proud to announce a unique collaboration with one of the world’s best known and loved brand marks: STAR WARS™. This stellar Spring/Summer 2010 collection fuses iconic STAR WARS™ characters and scenes with classic adidas Originals footwear and apparel silhouettes.

This collaboration between adidas Originals and Lucasfilm Ltd. “has been an exciting process,” according to Ben Pruess, adidas Originals VP of Product Marketing. “To work with Lucasfilm in bringing a timeless story to life on our products is great. Like adidas Originals, the STAR WARS™ brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection gives you the chance to find the force or join the dark side.”

Inspired by the galactic saga, the STAR WARS™ collection consists of limited edition as well as mass distribution footwear, apparel and accessories for men, women and kids. Classic adidas Originals track tops and several legendary sneaker styles are represented with characters and scenes from the epic saga in reinterpreted versions.

Expect to see Darth Vader and Stormtrooper graphics on select iconic Originals styles. Other key STAR WARS™ characters and memorable moments from the films will also be represented in innovative, cool ways.

The Spring/Summer STAR WARS™ collection will be introduced at retail beginning January 2010. Select retailers as well as adidas Originals Stores worldwide will carry the collection. The collaboration will also include a Fall/Winter 2010 line with an exciting new assortment of footwear and apparel.

star wars adidas originals 2010 ss annoucement 2 Star Wars x adidas Originals 2010 Spring/Summer Annoucement

10 Responses

  1. Posted by:josh909 on June 21, 2009 at 11:05 pm

    Dear Adidas,

    If there is even a mention of Jar Jar Binks, you’re dropped.

  2. Posted by:Sugar on June 21, 2009 at 12:34 am

    Straight up! Adidas please; please don’t screw this up….
    This could be your saving grace in a market place flooded with inferior collaborations..

    Wookie leather Moccasin’s.
    Darth Vader patent black 1.1B with the inbuilt stability chip.
    Tuscan Raider desert Boots.
    Jedi like Robes with massive hoods that rest on your shoulders.
    Boba Fett skate hi’s with skull jewels.
    And Leia…. Ah Leia.. Shit the possibilities…

  3. Posted by:alan law on June 18, 2009 at 7:40 pm

    i love star wars, even more than batman, and i love bat man a lot ;)

    one time after work on Halloween i saw a “gay” batman on Granville street in Vancouver!

    i thought he looked really good.

    i hope they do a jarjar shoe, or even a darth sidious tracktop!

    may the forces (and batman) be with you.

  4. Posted by:spooney d on June 17, 2009 at 2:42 pm

    the darth vader and yoda star wars were SICK!!
    if they manage to keep the stormtroopers simple like those they should have a winner

    next… fur covered chewbaccas

  5. Posted by:$toop Money----> on June 17, 2009 at 1:31 pm

    there already was new balance x star wars and converse x star wars

  6. Posted by:Nems on June 17, 2009 at 9:20 am

    guess ecko wasn’t making the cut…

  7. Posted by:kiko on June 17, 2009 at 8:54 am

    Two great nerds in their own respects colab to make the ultimate nerdy shoe. Just kidding. I actually always liked how the Storm Trooper looked I can not wait to see how this turns out.

  8. Posted by:Matt on June 17, 2009 at 7:40 am

    This has the potential to be one of the greatest collaborations ever. Hope they don’t fuck it up!

  9. Posted by:mr bonds on June 17, 2009 at 7:00 am

    i cant wait

  10. Posted by:using namespace Pikachu; on June 17, 2009 at 6:17 am

    No, you will find it is you that is mistaken young Hypebeast…about a great, many, things.