Jay-Z – Death of Autotune (Video Premier)
by Davis Huynh, June 29, 2009
Fresh off his electric performance last night during the BET awards ceremony, Jay-Z follows up with the official video release for his “Death of Autotune” track featuring guest appearances from Lebron James, Harvey Keitel and Lyor Cohen. No subliminals in this one, clearly the message direct and to the point, check it out. Meanwhile, Jay’s 11th solo effort, Blueprint 3 is slated for release on September 11th, 2009.

who cares. I dont care much for auto tune. I agree it’s played out and used as a default money maker. But Jay is sounding like an old man complaining about those young wipper-snappers and the change that is in front of him that he is having a hard time accepting. Jay is the best of all time, but every great fighter falls off eventually. RIP Auto tune and grumpy old men.
Thank God! A rapper with some sense and true talent! Autotune was made for people who can’t sing who wanna pretend like they can and for rappers who don’t have enough balls and talent *cough kanye west* shit was gettin embarrassing to watch…thank you Jay-z
Jay did his thing on this track. Love the lyrics. His message is spot-on too. Auto-tune is everywhere now, and I’m tired of it. Hell, Wayne did a whole album using nothing but. Whack! I liked it when Pain was the only one using it. At least he brought it back after a long absence. The video was a little lame though. It looked like a quickie, rush job. The celeb cameos were cool but hypocritical at the same time. If he wanted to get back to basics, he should leave out all the flossing and gimmickry. This includes showing off your celeb friends (not just your knot and your chain.) All in all, good stuff. Very minor problems with it.
GETTEM J THEY GOING CRAZY WITH THAT SHIT. WHEN ROGER TROUTMAN WAS BANGING ONLY HE USED HIS STYLE. GETTEM J
Cope2 and Indie.
Can Jay really still dictate popular culture through out dated Rockawear driven lines? “I don’t wear skinny Jeans cause my knot too thick” You boys jeans too tight, your colors too bright” knots? He’s a multi-millionaire, Earl Graves fr BE is curling right now. RW investors are crying about the drop in sales, from the change in fit huh?. Customers are now on Hypebeast, shopping at boutiques and not buying RW as much. Why not use your musical influence to attempt to change things once again. Urban fashion has cleaned up and will not be misrepresented with statements like that. Tyson and Muhammad Ali did not get out early enough and paid for it. Jay Z fan not a fan of sloppy jeans or long johns for jeans.
i loved the concept when i heard this song was coming out. but i didnt think jay would make the song any great because….u know its jay z haha. sorry peeps but he aint to great. but after listening to this, i was sorta blown away. damn, good song. lets hope he can keep it up.
you guys have way too much time on ur hands to bash jay-z …. he is and always will be one of the greatest rappers….. there are so many others to hate on, just keep it moving. cuz not one of yall would go up to jay-z and speak ur mind like that 2 his face.. almost every single one of yall will turn into his biggest fan once hes in front of u.. so lets get serioussssssss, jay is a rap icon
If u would actually listen to lyrics not just hooks you would know that Just blaze didnt flip that track it was “NO I.D.” Chitown stand up!! Plus Jay aint the same.. he’s REALLY sellin it now, where as before we just “bought” into it.. love what he did for Hip Hop and all, but even the best must fall! ………EXPECT MORE FROM THE KING!
Forget death of autotune… DEATH OF AFRO jay its just not working chop that shit off.
The song iz hot…LOL
I like the Lebron cameo.
Jay-z = best rapper alive
this video on the other hand sucks, low budget and random as hell.. wack compared to his other videos. and all the nut riders riding jay-z on this post get off his junk you not getting paid for it get a job and shut up. let people have there opinion.
THANK YOU JAY!!!!! auto tune would have been fine to use on a few tracks, but it has been sooo over done. also loved the colors too bright line….kiddies, are you paying attention? LOL ON WHO HE WAS REFERING TO WHEN THEY BLEW UP THE ROLLING RACK OF CLOTHES.
I didn’t think I would like this but I was wrong once I heard the song and watched the video. The Harvey Kitel cameo is classy.
its about time real rap is comin bak sick of turnin on da tv and all i see is sum bs southern rappers or rappers coming out wit a new dance lik wtf!? sum1 had to put these talentless rappers n check and its about time sum1 did
At least he aint rapping about cash hoes and shit like that……coz that shit is soooo played out its embarrasing……i heard a new Wu Tang track the other day,that was reallly good,people have forgotton what real hip hop is……because of pricks like 50 cent,Eminem and all the other commercial CLOWN rappers that cashed in on kids and idiots…….
Before I could get a job, I was scraping change in couches, public telephones, and vending machines saving dimes and nickels to buy Rakim’s Paid in Full and Follow the Leader. Now that I have a career and my own family, I could buy anything I want, and I have yet to buy a single Jay-Z album.
Jay is just trying to say ok enough is enough lets get back to real rap or come creative wit this….the whole “autotune” thing dates all the way back to Roger Troutman back in the days when they would use voice boxes to add a similar sound just a lot stronger. There’s nothing new about that computerized sounds that’s why its hilarious to me when younger kids or ppl with a short span of music history are talking about how its the “new” cool thing to do lol it was done back in the 80s as well, so what’s new about it? I agree with Jay, it’s time to move on. I’m only 21 by the way so age doesn’t have to do with knowledge and reasoning.
So I’m guessing ‘Ye isn’t producing BP3?
I don’t really care for Jay-Z one way or the other, but this track was pretty good.
To HOLLAHUNNID2000 and rooob, your right i didint know that Jay’s first blueprint album was released on sep 11th because i stopped buying his wack music bye then,second thing i want to point out about the september 11th release date is that its disrespectful to the people murdered on that day as a massive sacrifice bye the very people who this fool “Jay z” looks up too, David rockerfeller,Hendry kissinger,rothchilds family, so if you think thats totally acceptable then you need to read a book…the other thing i want to point out is that Jay z has hated for a long time on other artist to get some shine like Cam,50 , weezy,Nas and the list goes on,so do you see the pattern of trying to get attention,and yeah he has paper why does he need more you might say? Greed my dude, to me hip hop has been infultrated , Biggie never dissed other artist to get where he was,….when Big and Pac got murdered they took real hip hop with them. Now whos the idiot?
just blaze killed itt
can you id the sunglasses in the video?
Jay has a point that dont mean you cant wear jeans that fit there are sizes betweeen smedium and xxxxxl just by the size you wear.
too bad this isnt an original idea
jay is gay for stealin
Anybody hating on j is a pussy and jealous. Auto-tune is way played out…just ask kanye, he is the reason it got that way. HIP HOP IS DEAD AS FU*K.
If you started listening to RAP in the year 2000…..STFU !!!!!
Jay is that DUDE !!!! D.o.A you young Fa99s !!
Dope song, hands down. Dont necessarily agree with his beef on autotune, but is a sick song
man listen so record sales are hurting tremendously….every other record is autOuned people are going to get sick of that shit ist not a new concept its been a around for a minute but its overdone Thank you jay for killing it ITS NOT A NUMBER 1 SONG hahahah love it
WORD!!! Hova blew up the present state of street wear!
IF Jay-z was anymore iller, we would all sick. Auto n out you heard it hear first. Fall 2009
“hip hop is evolving and anytime a new rapper comes out with a new concept, jay tries to be the kryptonite. im tired of hearing him complain…just f*ckin leave hip hop the way it is and thats it.”
In what way is autotune new? In sound, concept, or otherwise?
cosign with roooob on Libra being an idiot. “trying to release on sep 11th like your one of the illumnati,trying to be all mysterious” – If you rmember (you probably never knew) the first Blueprint was released on sept 11th
roooob clearly doesn’t know how the system works haha
hip-hop @ its best! i like h0w the cl0thes and the b0ttles and everything expl0des, t0 let y0u kn0w it aint a game LOL HAHA!
LIBRA
ur an idiot, to say that jz is doing this for money is ridiculous, if jz was concerned about cash he would have quit long ago. he is pissed at talentless artists’ continual reliance on technology to make a good track, especially contemporary black artists, personally i think he is right autotune can only lead to tracks that sound EXACTLY THE SAME
Ha, dude blew up the CRISTAL.
the dude’s clearly biting off Nas’s Hip Hop is Dead message…
ummmm, where is it?
This old man needs to retire already…why is he hatin on other artist getting money when he has all he needs? go suck the rockerfeller”s you know what a little more…trying to release on sep 11th like your one of the illumnati,trying to be all mysterious…dude your done!
im not a huge fan of jay z but his new album sounds like it got potential. cant wait!
That’s Harvey Keitel, not Gene Hackman.
Gene Hackman?…Harvey Keitel.
oops.
WTF no comments!!!!!! well let me start by saying this. Jay ain’t hating on Auto Tune he’s hating on the flux of MC’s tryna be like T-pain, Yay, and Drake. you gotta appreciate the fact that he just tryna let cats know that hip hop ain’t all sweet. ya’ll gotta listen to the bars too, he said ” I don’t be in the Project Hallways talking about how I be in the Project all day.” Pretty much saying switch ya style up!! Imagine if hypebeast just showed us Nike shit all day and BBC all day, would ya’ll still be checking hype everyday? same goes for music, Switch ya style up!!!
to be honest….jay-z been fell off since the black album. every song he’s put out except for “brooklyn” is straight garbage. i just wish he’d finally put the mic down and give up. he thinks he’s jesus of hip hop or something. why death of autotone?? why not death of southern garbage i.e soulja boy and all those whack rappers. hip hop is evolving and anytime a new rapper comes out with a new concept, jay tries to be the kryptonite. im tired of hearing him complain…just f*ckin leave hip hop the way it is and thats it.
That’s Harvey Keitel not Gene Hackman, but no worries on that. Peeps is peeps- right!
sick
that’d be harvey keitel, not gene hackman. great song btw.
hottest shit out
Bout time… Even had the pair to get up on stage and rep it! Classic J!
hov is that dude…BP3!!!!!!!
It’s Harvey Keitel… Dude is ill…
THANK YOU! Someone had to say it….Thank God it’s a voice we recognize.
i like autotune though