Yone x ZOZORESORT x Axe Ad Campaign

by L.A. Ruano, May 7, 2009

yone zozoresort axe campaign 1 Yone x ZOZORESORT x Axe Ad Campaign

Never ones to shy away from hot women, mens grooming specialists Axe, look towards ZOZORESORT and famed photographer Yone (Yasumasa Yonehara) for their latest Japanese ad campaign. The project highlights various models choosing their favorite Axe scents, complimented with an interesting range of undergarments featuring Yone’s sex-infused images of girls, girls, girls, as he likes to put it. A full look into the campaign can be seen here.

Trackbacks

  1. Posted by: The Japanese Axe Effect: Axe x Yone x ZOZORESORT | Really Cute Asians on May 16, 2009 at 9:34 pm

    [...] and additional photos can be found from hypebeast. The campaign website can be found [...]

  3. Posted by: YONE x ZozoResort x Axe Body Spray on May 7, 2009 at 10:17 pm

    [...] source: hypebeast [...]

  4. Posted by: Missbehave Magazine | Fashion, Lifestyle & Girl Culture » It Came From The Streets! on May 7, 2009 at 10:01 pm

    [...] deodorant body spray, Axe, goes all Am Appy with their Japanese ad campaign. [...]

11 Responses

  1. Posted by: nicholasps on May 18, 2009 at 7:08 pm

    “i will masterbate to these pictures. but i will not buy ax.”
    QFT.

    I still hate the smell of Ax..

  2. Posted by: shinnohara on May 9, 2009 at 5:54 pm

    i will masterbate to these pictures. but i will not buy ax.

  3. Posted by: ryan on May 8, 2009 at 1:43 pm

    sell out!?
    no way!
    yone is one of the originators of this type of rawness style photography.
    AO took his style can called it their own, so it’s about time he came out into mainstream…

    big ups to yone on this one…
    don’t like axe anymore, but def. makes me wanna go to Japan

  4. Posted by: yes on May 8, 2009 at 12:38 am

    aye. Koopa. stop being a baby. Yone is getting his paper and doing his thing at the same time. There’s nothing here out of the ordinariy. Yone is just getting paid for doing what he does best.

    The Polka dot girl is bangin’

  5. Posted by: BEAST on May 7, 2009 at 11:01 pm

    sell out? wait, what?

  6. Posted by: james on May 7, 2009 at 10:47 pm

    he took the idea sex sells and tried too hard lol no bueno

  7. Posted by: kiko on May 7, 2009 at 7:57 pm

    man thats hot!

  8. Posted by: thai on May 7, 2009 at 7:32 pm

    this makes me not want to wear axe but take a trip to japan

  9. Posted by: Davis D on May 7, 2009 at 5:11 pm

    Now, if they can hang the “AD” outside of my school where there is a build board!!! D:<

  10. Posted by: KIRA on May 7, 2009 at 4:49 pm

    man…those are som J chicks right there…

    yone, u the fukin man!

  11. Posted by: koopa on May 7, 2009 at 4:35 pm

    awww way to sell out yone :(