Nigo Cedes Roles at A Bathing Ape
April 1, 2009 ⋅ Uncategorized ⋅ by Staff ⋅ 15 Views

nigo-a-bathing-ape-bape-steps-down

Reliable fashion source WWD reports that A Bathing Ape’s general Nigo looks to be stepping down from his role as president and director for the legendary Japanese streetwear brand, founded in 1993. Nigo will remain a majority owner of Nowhere Co., Ltd. which is A Bathing Ape’s parent company. Following a strong showing with his 15th Anniversary last year, this step down comes as a major surprise. He will although continue his role as designer for A Bathing Ape as well as his partnership with singer/producer Pharrell Williams alongside BBC/Ice Cream, where he is head designer and co-owner.

Tags: , , ,  
  • Kris

    Too bad it’s not an April Fools people. But the guy is still going to head the design team, and I would personally like to see him go in a completely different direction. Maybe let the “Planet of the Apes” rips die once and for all. Seriously. Sci-fi classic…and you’d think more people would have seen where the guy got his inspiration after years of buying the stuff. Nuff respect to him for decfiding to do something new…that’s just good business. Innovation/change is good.

  • Kris

    Too bad it’s not an April Fools people. But the guy is still going to head the design team, and I would personally like to see him go in a completely different direction. Maybe let the “Planet of the Apes” rips die once and for all. Seriously. Sci-fi classic…and you’d think more people would have seen where the guy got his inspiration after years of buying the stuff. Nuff respect to him for decfiding to do something new…that’s just good business. Innovation/change is good.

  • Kris

    Too bad it’s not an April Fools people. But the guy is still going to head the design team, and I would personally like to see him go in a completely different direction. Maybe let the “Planet of the Apes” rips die once and for all. Seriously. Sci-fi classic…and you’d think more people would have seen where the guy got his inspiration after years of buying the stuff. Nuff respect to him for decfiding to do something new…that’s just good business. Innovation/change is good.

  • Pingback: Bape Camo Mercedes Benz 300SL

  • http://hypebeast.com mome.nale

    if he saw bigger plans why not..change is goooooooda.dn 4get colour boy…much love yo.

  • http://hypebeast.com mome.nale

    if he saw bigger plans why not..change is goooooooda.dn 4get colour boy…much love yo.

  • http://hypebeast.com mome.nale

    if he saw bigger plans why not..change is goooooooda.dn 4get colour boy…much love yo.

  • http://www.nakedpresidents.net johng

    NIGO IS FRESHER THAN YOU>

  • http://www.nakedpresidents.net johng

    NIGO IS FRESHER THAN YOU>

  • http://www.nakedpresidents.net johng

    NIGO IS FRESHER THAN YOU>

  • queen

    as long as he still designs for bape.
    ill be good.

    if not, i will cede myself from buying bape shit.

  • queen

    as long as he still designs for bape.
    ill be good.

    if not, i will cede myself from buying bape shit.

  • queen

    as long as he still designs for bape.
    ill be good.

    if not, i will cede myself from buying bape shit.

  • Image

    The reality is, Bape was cool.. Then after being available to everyone through bootleggers, its value dropped. but most of thier stuff is still cool, just the uniqueness is killed because of the fact that it became so easy to get, well the false anyway. Just like jordans

  • Image

    The reality is, Bape was cool.. Then after being available to everyone through bootleggers, its value dropped. but most of thier stuff is still cool, just the uniqueness is killed because of the fact that it became so easy to get, well the false anyway. Just like jordans

  • Image

    The reality is, Bape was cool.. Then after being available to everyone through bootleggers, its value dropped. but most of thier stuff is still cool, just the uniqueness is killed because of the fact that it became so easy to get, well the false anyway. Just like jordans

  • tano

    i dont care

  • tano

    i dont care

  • tano

    i dont care

  • $tuntman

    my guess is hes doin what bill gates did with microsoft

  • $tuntman

    my guess is hes doin what bill gates did with microsoft

  • $tuntman

    my guess is hes doin what bill gates did with microsoft

  • tom

    why are certain people on here crying about him leaving “OMG PLEASE SAY THIS IS A JOKE”
    fix up you sad clowns your probly the reason its deading. still mad respect for it and what its done over the years. but please shut up with the “turmoil” and denial that hes going.

  • tom

    why are certain people on here crying about him leaving “OMG PLEASE SAY THIS IS A JOKE”
    fix up you sad clowns your probly the reason its deading. still mad respect for it and what its done over the years. but please shut up with the “turmoil” and denial that hes going.

  • tom

    why are certain people on here crying about him leaving “OMG PLEASE SAY THIS IS A JOKE”
    fix up you sad clowns your probly the reason its deading. still mad respect for it and what its done over the years. but please shut up with the “turmoil” and denial that hes going.

  • http://none mitta

    omg i can’t believe he stops, i agree the brand + bbc/icecream lost his magic but that’s why they must keep going they need to come up with a new collection that is fly as hell!

    to bad nigo was and is still the shizzle

    i hope it is a 1 april baaad ass joke but i don’t think it is

    holla from the netherlands

  • ikaal

    the last days of the emperor

  • ikaal

    the last days of the emperor

  • ikaal

    the last days of the emperor

  • Pingback: Nigo[ing] Going Gone « [ URBAN + TAKE(ØUT) ]

  • nicholas

    This better be some April fools type shit.

  • nicholas

    This better be some April fools type shit.

  • nicholas

    This better be some April fools type shit.

  • dopeLIKEopium

    i heard souljah boy is taking his spot
    and they are merging with yums
    -_-
    lmfao
    sheeeeesh
    craaaaaaack

  • dopeLIKEopium

    i heard souljah boy is taking his spot
    and they are merging with yums
    -_-
    lmfao
    sheeeeesh
    craaaaaaack

  • dopeLIKEopium

    i heard souljah boy is taking his spot
    and they are merging with yums
    -_-
    lmfao
    sheeeeesh
    craaaaaaack

  • hustlekid

    who da f cares..
    bape is dead

  • hustlekid

    who da f cares..
    bape is dead

  • hustlekid

    who da f cares..
    bape is dead

  • yo

    rick roll!

  • yo

    rick roll!

  • yo

    rick roll!

  • Union

    maybe because he recently got married.

  • Union

    maybe because he recently got married.

  • Union

    maybe because he recently got married.

  • Pingback: Scribbled In Your Notepad « Newborn Rodeo

  • juan

    i dont think any thing is going to change here he is only stepping down from his role as president and director…. BBC does need more help than Bape tho…hopefully he can focus more on this label now lately its been kinda wack….couple good pieces here and here…ehh.

  • juan

    i dont think any thing is going to change here he is only stepping down from his role as president and director…. BBC does need more help than Bape tho…hopefully he can focus more on this label now lately its been kinda wack….couple good pieces here and here…ehh.

  • juan

    i dont think any thing is going to change here he is only stepping down from his role as president and director…. BBC does need more help than Bape tho…hopefully he can focus more on this label now lately its been kinda wack….couple good pieces here and here…ehh.

  • uhh ricky?

    That’s cause Nigo doesn’t have a head,
    just more hats.

  • uhh ricky?

    That’s cause Nigo doesn’t have a head,
    just more hats.

  • uhh ricky?

    That’s cause Nigo doesn’t have a head,
    just more hats.

  • caramel corn

    Who cares? I don’t understand half the people who post here.

  • caramel corn

    Who cares? I don’t understand half the people who post here.

  • caramel corn

    Who cares? I don’t understand half the people who post here.

  • cam

    why nigo?
    -cam

  • cam

    why nigo?
    -cam

  • bam bam bigalo

    he’s going into customizing cars full time!!
    garbaggio!!

  • bam bam bigalo

    he’s going into customizing cars full time!!
    garbaggio!!

  • bam bam bigalo

    he’s going into customizing cars full time!!
    garbaggio!!

  • http://tkrmx.blogspot.com tkrmx

    he’ll come back.

    they always do.

  • http://tkrmx.blogspot.com tkrmx

    he’ll come back.

    they always do.

  • http://tkrmx.blogspot.com tkrmx

    he’ll come back.

    they always do.

  • paul wall

    april fools on your asses

  • paul wall

    april fools on your asses

  • paul wall

    april fools on your asses

  • alex

    Womens Wear Daily doesn’t list april fools jokes people. Its definately real. I read the article today.

  • alex

    Womens Wear Daily doesn’t list april fools jokes people. Its definately real. I read the article today.

  • alex

    Womens Wear Daily doesn’t list april fools jokes people. Its definately real. I read the article today.

  • Special Edition

    stopp talking nonsense.
    why shouldn´t he retire…he got everything he needs and is a king…
    no april foooools…
    he won´t be really far away of what the people at his brand are doing…so more background business nowadays…he´s getting older as everybody gets…
    cheers

  • Special Edition

    stopp talking nonsense.
    why shouldn´t he retire…he got everything he needs and is a king…
    no april foooools…
    he won´t be really far away of what the people at his brand are doing…so more background business nowadays…he´s getting older as everybody gets…
    cheers

  • Special Edition

    stopp talking nonsense.
    why shouldn´t he retire…he got everything he needs and is a king…
    no april foooools…
    he won´t be really far away of what the people at his brand are doing…so more background business nowadays…he´s getting older as everybody gets…
    cheers

  • http://www.truthnlogic.com Reason

    real talk. He’s not doing so well with BBC or Ice Cream?? They have 2 yrs left before the stop making all that stuff. What a sad day that will be !

  • http://www.truthnlogic.com Reason

    real talk. He’s not doing so well with BBC or Ice Cream?? They have 2 yrs left before the stop making all that stuff. What a sad day that will be !

  • http://www.truthnlogic.com Reason

    real talk. He’s not doing so well with BBC or Ice Cream?? They have 2 yrs left before the stop making all that stuff. What a sad day that will be !

  • s0le1728

    Is it just me or is that blazer NIGO’s wearing crazy stylish!!!! Info plz

  • s0le1728

    Is it just me or is that blazer NIGO’s wearing crazy stylish!!!! Info plz

  • s0le1728

    Is it just me or is that blazer NIGO’s wearing crazy stylish!!!! Info plz

  • http://www.stanpeach.com Stan P

    It’s true.

    Word is Steve Jobs will be taking over.

  • http://www.stanpeach.com Stan P

    It’s true.

    Word is Steve Jobs will be taking over.

  • http://www.stanpeach.com Stan P

    It’s true.

    Word is Steve Jobs will be taking over.

  • Bro

    Well if this is real Nigo hire me to do the job. You said you never really focused on what was next for the brand and you just let it happen. Well you can just let yourself hire me. I am in no way qualified for the job but I have a brain that is just as capable of any other non-genius, non-savant human, I’ll figure it out. When can I take over?

  • Bro

    Well if this is real Nigo hire me to do the job. You said you never really focused on what was next for the brand and you just let it happen. Well you can just let yourself hire me. I am in no way qualified for the job but I have a brain that is just as capable of any other non-genius, non-savant human, I’ll figure it out. When can I take over?

  • Bro

    Well if this is real Nigo hire me to do the job. You said you never really focused on what was next for the brand and you just let it happen. Well you can just let yourself hire me. I am in no way qualified for the job but I have a brain that is just as capable of any other non-genius, non-savant human, I’ll figure it out. When can I take over?

  • dubhead

    I’m going to call shenanigans. Just like the Air Yeezy’s dropping at Darkside in SF!

  • dubhead

    I’m going to call shenanigans. Just like the Air Yeezy’s dropping at Darkside in SF!

  • dubhead

    I’m going to call shenanigans. Just like the Air Yeezy’s dropping at Darkside in SF!

  • http://dylandotcom.blogspot.com Dylan Schwartz

    i hope april fools!

  • http://dylandotcom.blogspot.com Dylan Schwartz

    i hope april fools!

  • http://dylandotcom.blogspot.com Dylan Schwartz

    i hope april fools!

  • Minneapolis

    Bape and Ecko collab might be more believable

  • Minneapolis

    Bape and Ecko collab might be more believable

  • Minneapolis

    Bape and Ecko collab might be more believable

  • goldi

    how come i never seen nig’s head? is there a meteor crater there?

  • goldi

    how come i never seen nig’s head? is there a meteor crater there?

  • goldi

    how come i never seen nig’s head? is there a meteor crater there?

  • Brandon

    APRIL FOOOOLLLLSSSS

  • Brandon

    APRIL FOOOOLLLLSSSS

  • Brandon

    APRIL FOOOOLLLLSSSS

  • slamajama

    not much of a surprise

  • slamajama

    not much of a surprise

  • slamajama

    not much of a surprise

  • cinderblock

    i cannot believe anything i hear on April Fools day…..

  • cinderblock

    i cannot believe anything i hear on April Fools day…..

  • cinderblock

    i cannot believe anything i hear on April Fools day…..

  • GENERAL

    NICE APRIL FOOLS

  • GENERAL

    NICE APRIL FOOLS

  • GENERAL

    NICE APRIL FOOLS

  • Gregory

    April fooools…I hope. I couldn’t imagine anyone else running it.

  • Gregory

    April fooools…I hope. I couldn’t imagine anyone else running it.

  • Gregory

    April fooools…I hope. I couldn’t imagine anyone else running it.