Ground-breaking fashion designer Jean Charles de Castelbajac bring his penchant for fusion art with the opening of his first solo show entitled Triumph of the Sign at Paradise Row in London.
In Triumph of the Sign, Castelbajac presents a series of paintings that articulate his fascination with, broadly, the tensions and synergies between high art and consumer culture, and most specifically that defining element of contemporary visual culture – the brand logo. In a process that mirrors the production of mass-consumer goods, Castelbajac commissioned painters in China to perfectly reproduce a series of Western masterpieces, from Bronzino to Manet, and another group to paint logos on the surfaces of the copied masterpieces. The resulting works ironically embrace a flattening of hierarchies, a breakdown of distinctions and an evacuation of content.
Paradise Row Gallery
17 Hereford Street
London, E2 6EX
P+ 44(0) 20 7613 3311
April 3rd – May 2nd, 2009
Source: Dazed Digital
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