Jean Charles de Castelbajac | Triumph of the Sign Exhibition

by L. Ruano, April 8, 2009

jean charles de castelbajac triumph exhibition 00 Jean Charles de Castelbajac | Triumph of the Sign Exhibition

Ground-breaking fashion designer Jean Charles de Castelbajac bring his penchant for fusion art with the opening of his first solo show entitled Triumph of the Sign at Paradise Row in London.

In Triumph of the Sign, Castelbajac presents a series of paintings that articulate his fascination with, broadly, the tensions and synergies between high art and consumer culture, and most specifically that defining element of contemporary visual culture – the brand logo. In a process that mirrors the production of mass-consumer goods, Castelbajac commissioned painters in China to perfectly reproduce a series of Western masterpieces, from Bronzino to Manet, and another group to paint logos on the surfaces of the copied masterpieces. The resulting works ironically embrace a flattening of hierarchies, a breakdown of distinctions and an evacuation of content.

Paradise Row Gallery
17 Hereford Street
London, E2 6EX
P+ 44(0) 20 7613 3311
April 3rd – May 2nd, 2009

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jean charles de castelbajac triumph exhibition 02 Jean Charles de Castelbajac | Triumph of the Sign Exhibition

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Source: Dazed Digital

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16 Responses

  1. Posted by:MISTA23 on April 9, 2009 at 10:39 pm

    I’m sure many artists can respect this. As someone who has spent a little bit of time studying art, and is an appreciator I enjoy this.

    Think how you’re eyes and mind have to search behind the symbol that’s been super-imposed. You see the over-layed image first and since they’re recognizable symbols (read:brands) you have pre-conceived notions and feelings about them and it effects how you view it.

    Trill.

  2. Posted by:complex on April 9, 2009 at 8:15 pm

    yo the gucci and louie thing was cool but the rest is like ” WAT THE FUCC “.LMAO try again with the last 3.

  3. Posted by:caramel corn on April 9, 2009 at 8:15 pm

    To me the most important part of the process was that he didn’t actually paint anything, he comissioned CHINESE artists. And yeah, it’s cliche.

  4. Posted by:invAZN on April 9, 2009 at 11:57 am

    i dont think this is respectful to the original artists… its almost like vandalism

  5. Posted by:Dice on April 9, 2009 at 8:50 am

    @ignorant people:
    Modern Art = I could do that + yeah, but you didn’t

    And “I hate European art”….please, say something more ‘intelligent’

  6. Posted by:Carrot on April 9, 2009 at 4:43 am

    “I hate European art”?! omg …lmao

  7. Posted by:PAITM on April 9, 2009 at 1:54 am

    so you all look down on actual physical artwork then you all praise certain brands, like Crooks and Castles, that shares the same aesthetic? Im confused.

  8. Posted by:TRUJILLO on April 8, 2009 at 10:39 pm

    WOWWWWWWW BULLSHIT….ANYONE WITH PHOTOSHOP COULD DO THAT

  9. Posted by:Erick Teran on April 8, 2009 at 10:24 pm

    Yo this is really terrible. In a world where anything can be considered art, its depressing when I see things like this come out and be approached seriously. You’d think a person with fashion sense and appreciation for art could do better…smh

  10. Posted by:Alex on April 8, 2009 at 8:56 pm

    this is hypebeast quality? gimme a breakkkk. the philosophy behind brand obsession in our society has been discussed before at length and is in no way innovative or thought provoking. lemme go hit up PS real quick so i can get up too

  11. Posted by:keyz on April 8, 2009 at 5:57 pm

    this is a very good example of shit art, just for the sake of it… somebodys got a lil name and they think anything they create is amazing… bollocks to that!

  12. Posted by:James on April 8, 2009 at 4:30 pm

    Somebody learned layers in Photoshop!

    Nice!!!!!

  13. Posted by:Frank Talk on April 8, 2009 at 3:04 pm

    With a passion I hate European art

  14. Posted by:al on April 8, 2009 at 2:59 pm

    wowww, i agree with the above statements. not creative at all. any1 with a ten of a brain could have thought of something better, i especially dont get the last 1 with the mcds sign…wow..no comment….

  15. Posted by:Desp One on April 8, 2009 at 1:59 pm

    Def not creative, all he did was put a bunch of monograms on top of famous paintings, anyone is able to do the same thing so i really cant consider this art even tho i am a graffiti artist

  16. Posted by:Ronnie.G. on April 8, 2009 at 1:19 pm

    not really that creative but funny and intriuging non the less