Kyle Pulli: Pony Renaissance | Hypebeast

Were there any particular themes you guys set out in creating and enhancing this season?

Regarding our lifestyle product vision, I believe strong material stories are where we are able to excel. We aim for the “unexpected” and focus on contrasting fabrics to emphasize uniqueness of construction. Mixing elaborate treatments with simple ones to create the perfect synthesis of innovation and wearability. For Fall/Winter ’09 we based our collection around four themes: Well Suited, Back to the Future, Inside Out, and Great Outdoors.

Within “Well Suited” we focused on using accents of suit inspired fabrics such as tweeds, herringbones, and micro plaids to give a more sophisticated feel. We also used satin tie inspired material for the tongue linings throughout the collection.

Withinn “Back to the Future” we focused on creating a juxtaposition of our past and present. In this category you will find offerings that look strangely familiar. Like they could have been original color and material make-ups from the past but because of a subtle, new material accent it looks current. “Inside out” focuses on the notion of revealing and diffusing materials. You will find a clever use of layering shear materials over loud typographical graphics to ensure a more subtle and wearable offering.

In “The Great Outdoors” we focused on using color schemes that wouldn’t traditionally be found on athletic styles. We wanted to use combine cues found in outdoorsman retail stores such as REI with our athletic silhouettes. Again, focusing on combining two elements that don’t normally go together in order to create something new.

I’ve noticed that the PLAY collection comes complete with a little technical hang-tag that features a list of different technologies, could you explain that a little more?

One of our clear point of differences in re-launching as a multi-categorical brand is that we don’t build and market gimmick based technologies. We take a good old-fashioned approach to performance, focusing only on relevant features and benefits. This philosophy is labeled PONY ELEMENTS. Although, you will find more of these Elements within our performance division, they do exist on certain products within our PLAY collection.