“oki-ni was born from the need to create something new and individual.”

Seven years later, this sentiment for oki-ni still largely rings true as the British retailer continually earns our respect as one of our favorite retailers. From roots in product collaboration, we’ve seen a number of great brands enter into the oki-ni portal. Offering varying aesthetics, the stores offer something for everybody. After a bit of a hiatus and a keen interest on the recent re-launch of the site, we looked to four particular individuals at oki-ni to provide a little insight into their Essentials. These four important members of the team include Dave Hobson, Dan Mitchell, Lucy O’Brien and Ben Benoliel. In closing, oki-ni offer this simple statement “We love product, music and style. It’s as simple as that.”