Beams Plus x New Balance M990 EX
by Eugene Kan, March 11, 2009
A brand which has recently seen its availability extend outside its traditional Japanese market, Beams Plus’ appearance in Italy could be a preview of a more global presence down the line. Spanning a diverse number of team-ups and products, an upcoming release is based on the New Balance M990 EX. Celebrating an approximate 10 year history the original M990 gets an update as well as the addition of the EX designation. The Made in USA shoe features a popular NB collaboration color this year in a gray upper. Hints of teal outline the logo while a lace-stay is seen in orange. The shoe will release soon at Beams Plus.
sneaker looks classic.
[...] This particular sneaker is the product of a collaboration between Japanese market Beams Plus and New Balance. It features a predominately grey suede/mesh upper with minimal teal accents bordering the New Balance logo. If you recall, the M990 EX first released in 1982. It was the first New Balance sneaker to be priced at $100. Click here to view detailed photos. Via Hypebeast. [...]