adidas “March is a Brotherhood” Campaign
March 12, 2009 ⋅ Uncategorized ⋅ by L. Ruano ⋅ 3 Views

Coming off a year that featured three adidas teams in the Final Four, including eventual champion Kansas Jayhawks, adidas looks to take Brotherhood one-step further for the 2009 NCAA Tournament by bringing current NBA stars to the locker rooms of top-ranked college programs. Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith are featured in four videos entitled “March is a Brotherhood”, sharing their admiration and respect for the college game. Although these players leaped the college ranks, they are now reflecting on the purity of the game and celebrating the NCAA basketball brotherhood. For the Tournament, adidas Basketball is also introducing the Mad Clima – a new court shoe designed to keep adidas’ elite schools lighter and cooler during crucial tournament play. The new design offers ClimaCool technology to keep players lighter and cooler during NCAA tournament play. The “March is a Brotherhood” program and product collection launches today via adidas Basketball.

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  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

  • DownWithOPP

    That’s why they did it Daniel. Otherwise they would have picked the schools they went to, don’t you think? Hints the description: “Although these players leaped the college ranks”..

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  • Daniel

    Its funny how all the guys they picked came straight from high-school

  • Daniel

    Its funny how all the guys they picked came straight from high-school

  • DownWithOPP

    I thought T-Mac was out for the season.. Shouldn’t he be at home? Ol’ injured ass.

  • DownWithOPP

    I thought T-Mac was out for the season.. Shouldn’t he be at home? Ol’ injured ass.

  • Black Chanler

    wow, because all of these people so went to college…

  • Black Chanler

    wow, because all of these people so went to college…

  • Black Chanler

    wow, because all of these people so went to college…

  • Black Chanler

    wow, because all of these people so went to college…

  • Black Chanler

    wow, because all of these people so went to college…

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  • A Savvy

    Cool as Fuk! I love all of these guys & I love that the NBA is saluting the NCAA. I’m an L.A. girl, but I’m a huge KG fan (plus we have the same birthday). Ay yo KG, wonder twins unite!

  • A Savvy

    Cool as Fuk! I love all of these guys & I love that the NBA is saluting the NCAA. I’m an L.A. girl, but I’m a huge KG fan (plus we have the same birthday). Ay yo KG, wonder twins unite!

  • A Savvy

    Cool as Fuk! I love all of these guys & I love that the NBA is saluting the NCAA. I’m an L.A. girl, but I’m a huge KG fan (plus we have the same birthday). Ay yo KG, wonder twins unite!