Few brands have managed to develop such a strong and iconic legacy as Germany’s adidas. Throughout sporting history and spilling over into the lifestyle world, adidas has been there at every step with 60 years of memories to go along with it. In paying tribute to their awesome past, a series of adidas “60 Years of Soles and Stripes” House Parties kicked off just recently around the globe. Bringing a new and fun atmosphere to a once in a life-time event, the house party format allows for a rare chance for many to enjoy things in a dynamic and intimate setting. We had a chance to speak with Adrian Siu, adidas Hong Kong’s General Manager on some of his thoughts and insights pertaining to this upcoming party event and adidas’ plans for the year. The Hong Kong adidas “60 Years of Soles and Stripes” House Party kicks off on March 12th in a massive three-story venue.
Interview with Adrian Siu
Adrian, how did you get your start with adidas?
I joined adidas back in 2002 and was assigned the position of Commercial Director for adidas Hong Kong, responsible for the wholesale and retail business. Most recently, in May of 2008, I was appointed as the General Manager of adidas Hong Kong. I love the brand and am happy to see the adidas business grow continuously in Hong Kong over the past few years. I set out to make adidas the number one sporting brand in the Hong Kong which I feel has wholeheartedly been achieved.
What are some of your day to day duties?
Some of my responsibilities include heading up the marketing communications and product marketing. In addition, my role also pertains to steering the customer development and retail business of adidas Hong Kong. Many of these tasks can only be done with the help of a great team and that’s why I work closely with team leaders to ensure we are on the right track and moving on the same page on a day-to-day basis.
What does adidas 60th anniversary mean to you?
It means a lot, not only to me but I’m sure many adidas fans around the world. In 1949, adidas founder Adi Dassler first created and used his unmistakable 3-Stripes design on footwear. Despite the belief of many that this 3-Stripes motif was simply for aesthetics, the now iconic logo was originally integrated as a performance design for better lateral stability in footwear. For the last 60 years, the products and people that have donned the adidas 3-Stripes have cemented themselves as future icons of sport and style around the globe. 2009 marks the 60th anniversary of adidas’ 3-Stripes and is a key milestone in the brand’s development. It’s also a chance for us to pay tribute to our founder Adi Dassler. adidas Originals celebrates the past 60 years of originality with different interpretations of products, offering a broad spectrum of highlighted themes including a 60th anniversary range. These include “60 years of Soles and Stripes” plus a monumental women’s line with fresh coastal and summer offerings topped off by new partnerships with some great brands.
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