The Resurrection: A NEW YORK THING | Hypebeast

Interview with Aaron Bondaroff and Semen Sperms

Dante Ross (DR): Aaron, Semen what’s going on with you?

Aaron Bondaroff (AB): Basically I believe in never not working it out and I’ve reconciled with aNYthing. Semen and me are bringing back the team, meaning the community and reinvigorating the downtown scene. Things have become diluted of late and we want to bring back the energy we started with the brand. It feels good to be back involved with our baby aNYthing.

DR: You two guys are some of the most creative people I know. What’s the program for bringing the brand back and re-involving yourself in the brand?

Semen Sperms (SS): I will be bringing back the glob on the site as well as continuing to come up with ideas/concepts to make things interesting. I went back to the cocoon in Jers and stored up a bunch of ideas/concepts that I’m ready to expose to the world. I’m like an ill moth full of energy and I’m ready to unleash my moth dust of creativity on the unsuspecting public. It’s going to be fun.

DR: Will you continue your other online pursuits like the Blarg or NYCraze?

SS: Yeah I will try I just gotta sort it all out, the glob and the brand are my focus right now. I feel re-energized. 

AB: When Simon went to jail for a joke gone wrong a few years ago he called me everyday at the same time collect and we would brainstorm for hours at a time he was so filled with amazing ideas. Simon was so focused when he went away being sober and all he could articulate all the brilliant ideas he hadn’t been able to before for various reasons. The brand was initially built on a lot of these ideas and concepts. This is why there is real substance to the brand, it’s built on something authentic. 

SS: I remember when I first came back from jail Aaron had garbage bags full of t-shirts and like the day I came home I started boxing stuff up for shipping and we were ready to go. I came home with a job and a way to express my crazy ideas in a tangible way.  For that I’m always psyched and now we get to finish what we started with the brand. I’m looking forward to getting busy again.