James Jebbia of Supreme Interview | Hypebeast

You have to respect and appreciate the way the guy
layed down the foundation for his company. The concepts
and marketing schemes are genius. Perhaps if he was truly
a “skate head” that was un-educated in the business aspect,
Supreme wouldnt be the commodity that it is. Im not going to
front and say that Supreme is the illest shxt on the market, but when
you talk about product aesthetics and quality, it is pretty up there.
If you look at the attention to detail you will see they use heavy
duty poly bags as their store bags. Things like that are what real cats
on the set look at.

You have to respect and appreciate the way the guy
layed down the foundation for his company. The concepts
and marketing schemes are genius. Perhaps if he was truly
a “skate head” that was un-educated in the business aspect,
Supreme wouldnt be the commodity that it is. Im not going to
front and say that Supreme is the illest shxt on the market, but when
you talk about product aesthetics and quality, it is pretty up there.
If you look at the attention to detail you will see they use heavy
duty poly bags as their store bags. Things like that are what real cats
on the set look at.

You have to respect and appreciate the way the guy
layed down the foundation for his company. The concepts
and marketing schemes are genius. Perhaps if he was truly
a “skate head” that was un-educated in the business aspect,
Supreme wouldnt be the commodity that it is. Im not going to
front and say that Supreme is the illest shxt on the market, but when
you talk about product aesthetics and quality, it is pretty up there.
If you look at the attention to detail you will see they use heavy
duty poly bags as their store bags. Things like that are what real cats
on the set look at.

You guys need to get jobs.

You guys need to get jobs.

First things first..good interview Funny as hell the guy doesnt even skate and skaters think this guy is cool and he knows soooo much about the culture…? bc he made it up lol. Cloths are dope, but its kinda like quicksilver (a surfing co.) owning DC shoes.
Also where the fuck have you people been, skaters have always been snobs! I’m one of them. Travel around and you’ll see. Its a front but shits mad funny when you see them skate and they SUCK.

First things first..good interview Funny as hell the guy doesnt even skate and skaters think this guy is cool and he knows soooo much about the culture…? bc he made it up lol. Cloths are dope, but its kinda like quicksilver (a surfing co.) owning DC shoes.
Also where the fuck have you people been, skaters have always been snobs! I’m one of them. Travel around and you’ll see. Its a front but shits mad funny when you see them skate and they SUCK.

First things first..good interview Funny as hell the guy doesnt even skate and skaters think this guy is cool and he knows soooo much about the culture…? bc he made it up lol. Cloths are dope, but its kinda like quicksilver (a surfing co.) owning DC shoes.
Also where the fuck have you people been, skaters have always been snobs! I’m one of them. Travel around and you’ll see. Its a front but shits mad funny when you see them skate and they SUCK.

Clammy, Neezynate and Alan are telling their truth, and they are not calling “gay” or saying “fuck off” to anyone. The thing is that being a skater and seeing someone is using our image not giving anything back TODAY… It hurts. Supreme was a skateshop before, now is something different, not better, not worse, just different, some people will support it, some people will not support it. The only thing that´s clear is that skateboarders don´t see Supreme like a “skateshop”.
Peace for everyone.
Juan

Clammy, Neezynate and Alan are telling their truth, and they are not calling “gay” or saying “fuck off” to anyone. The thing is that being a skater and seeing someone is using our image not giving anything back TODAY… It hurts. Supreme was a skateshop before, now is something different, not better, not worse, just different, some people will support it, some people will not support it. The only thing that´s clear is that skateboarders don´t see Supreme like a “skateshop”.
Peace for everyone.
Juan

NEEZYNATE is prolly clammy signed in under a different name haha..
Supreme is dope if u like it buy it if u don’t stay out.. simple. Ive only been to the LA store and they aren’t even dicks they just get annoyed at all the kids and japaneese dudes askin “Can i get the box rogo tee in brack prease!!” like a million times.

NEEZYNATE is prolly clammy signed in under a different name haha..
Supreme is dope if u like it buy it if u don’t stay out.. simple. Ive only been to the LA store and they aren’t even dicks they just get annoyed at all the kids and japaneese dudes askin “Can i get the box rogo tee in brack prease!!” like a million times.

NEEZYNATE is prolly clammy signed in under a different name haha..
Supreme is dope if u like it buy it if u don’t stay out.. simple. Ive only been to the LA store and they aren’t even dicks they just get annoyed at all the kids and japaneese dudes askin “Can i get the box rogo tee in brack prease!!” like a million times.

Look, This whole post is a rare interview with the all seeing Jebb”eye”; this guy has only done two or three interviews max in 15 years. This isn’t about some homo from the west coast named Clammy; its about NYC being NYC. so go get your dick sucked and relax or smoke a blunt and gett of the dick nigga.

Look, This whole post is a rare interview with the all seeing Jebb”eye”; this guy has only done two or three interviews max in 15 years. This isn’t about some homo from the west coast named Clammy; its about NYC being NYC. so go get your dick sucked and relax or smoke a blunt and gett of the dick nigga.

clammy,

Good shit man, I couldn’t agree more. The whole Idea of skateboarding has turned into a fashion show. I have been skating for 15+ years and the same dumb fuck kids that would snap my deck and call me a faggott, are now talking about how they’ve been rocking this shit for years. I almost wish that it would become uncool again just to have the sport back. great joke though

cheers

clammy,

Good shit man, I couldn’t agree more. The whole Idea of skateboarding has turned into a fashion show. I have been skating for 15+ years and the same dumb fuck kids that would snap my deck and call me a faggott, are now talking about how they’ve been rocking this shit for years. I almost wish that it would become uncool again just to have the sport back. great joke though

cheers

clammy,

Good shit man, I couldn’t agree more. The whole Idea of skateboarding has turned into a fashion show. I have been skating for 15+ years and the same dumb fuck kids that would snap my deck and call me a faggott, are now talking about how they’ve been rocking this shit for years. I almost wish that it would become uncool again just to have the sport back. great joke though

cheers

Clammy You don’t have to catch feelings. Supreme wants to make good shit.
You like it you like it. If you don’t then fuck off.
Alan you sound mad stupid too

Clammy You don’t have to catch feelings. Supreme wants to make good shit.
You like it you like it. If you don’t then fuck off.
Alan you sound mad stupid too

“All you haters should name a better brand than Supreme. Jocking Japan? Go over there and see how expensive that shit is. Supreme is a true USA original, they make really good product, and they stay true to being a small, strong company. They could have sold out years ago, but haven’t. If you guys can’t put it together that it’s not all about the money, then I guess you have trouble tying your own shoelaces too . . .”

James Jebbia also tells his employee’s to not be helpful or even cordial to his customers. He claims this attitude gives them an elite edge over their competitors. So basically he’s promoting this image that all NYC skaters are dicks which is totally untrue. Most of the dudes that work at Supreme LA/NY stores act like theyre better than everyone else when the real truth is that most hardocre skaters in NY/LA don’t even support these places because Supreme has turned into an upscale clothing boutique, not a hardcore skateshop. True Story.

“All you haters should name a better brand than Supreme. Jocking Japan? Go over there and see how expensive that shit is. Supreme is a true USA original, they make really good product, and they stay true to being a small, strong company. They could have sold out years ago, but haven’t. If you guys can’t put it together that it’s not all about the money, then I guess you have trouble tying your own shoelaces too . . .”

James Jebbia also tells his employee’s to not be helpful or even cordial to his customers. He claims this attitude gives them an elite edge over their competitors. So basically he’s promoting this image that all NYC skaters are dicks which is totally untrue. Most of the dudes that work at Supreme LA/NY stores act like theyre better than everyone else when the real truth is that most hardocre skaters in NY/LA don’t even support these places because Supreme has turned into an upscale clothing boutique, not a hardcore skateshop. True Story.

“All you haters should name a better brand than Supreme. Jocking Japan? Go over there and see how expensive that shit is. Supreme is a true USA original, they make really good product, and they stay true to being a small, strong company. They could have sold out years ago, but haven’t. If you guys can’t put it together that it’s not all about the money, then I guess you have trouble tying your own shoelaces too . . .”

James Jebbia also tells his employee’s to not be helpful or even cordial to his customers. He claims this attitude gives them an elite edge over their competitors. So basically he’s promoting this image that all NYC skaters are dicks which is totally untrue. Most of the dudes that work at Supreme LA/NY stores act like theyre better than everyone else when the real truth is that most hardocre skaters in NY/LA don’t even support these places because Supreme has turned into an upscale clothing boutique, not a hardcore skateshop. True Story.

shut the fuck up already

really good read. i didnt even know jebbia came out of his preme box logo cave

shut the fuck up already

really good read. i didnt even know jebbia came out of his preme box logo cave

this is cool.
doesn’t make a huge deal out of it,
just trying to make a skate company that’s worth it’s weight.

this is cool.
doesn’t make a huge deal out of it,
just trying to make a skate company that’s worth it’s weight.

this is cool.
doesn’t make a huge deal out of it,
just trying to make a skate company that’s worth it’s weight.

Yea I’m surprised to find out he doesn’t skate. But he sounds a bit more humble than Supreme presents itself.

Yea I’m surprised to find out he doesn’t skate. But he sounds a bit more humble than Supreme presents itself.

All you haters should name a better brand than Supreme. Jocking Japan? Go over there and see how expensive that shit is. Supreme is a true USA original, they make really good product, and they stay true to being a small, strong company. They could have sold out years ago, but haven’t. If you guys can’t put it together that it’s not all about the money, then I guess you have trouble tying your own shoelaces too . . .

All you haters should name a better brand than Supreme. Jocking Japan? Go over there and see how expensive that shit is. Supreme is a true USA original, they make really good product, and they stay true to being a small, strong company. They could have sold out years ago, but haven’t. If you guys can’t put it together that it’s not all about the money, then I guess you have trouble tying your own shoelaces too . . .

All you haters should name a better brand than Supreme. Jocking Japan? Go over there and see how expensive that shit is. Supreme is a true USA original, they make really good product, and they stay true to being a small, strong company. They could have sold out years ago, but haven’t. If you guys can’t put it together that it’s not all about the money, then I guess you have trouble tying your own shoelaces too . . .

I flew all the way from asia to nyc , JUST for supreme in late 96……..
thats how cool supreme IS…..and wil always be

I flew all the way from asia to nyc , JUST for supreme in late 96……..
thats how cool supreme IS…..and wil always be

the guys at supreme nyc are all good dudes. how many times you think they get barked at by little rude kids “how much”, “how much”, “how much”. that’d prob get on my nerves.

the guys at supreme nyc are all good dudes. how many times you think they get barked at by little rude kids “how much”, “how much”, “how much”. that’d prob get on my nerves.

the guys at supreme nyc are all good dudes. how many times you think they get barked at by little rude kids “how much”, “how much”, “how much”. that’d prob get on my nerves.

Glenn didnt grill him about their “Made in USA” clothing (e.g. the oxford shirts & chinos) flipping to “Made in China” and dropping at least 1 grade in material quality while keeping (if not raising) the prices for the same pieces. That’s shabby, Jebby.

Glenn didnt grill him about their “Made in USA” clothing (e.g. the oxford shirts & chinos) flipping to “Made in China” and dropping at least 1 grade in material quality while keeping (if not raising) the prices for the same pieces. That’s shabby, Jebby.

in the summer of 1994 I skated all day and slept in various squats/couches around NYC, I was 19 and it was the time of my life. Supreme had just opened and there was a buzz in the city, it was great to witness. it was cool to see some of the NYC skaters end up in Kids, and its cool to see Supreme ending up where it has. It all started in the early ’90′s.

in the summer of 1994 I skated all day and slept in various squats/couches around NYC, I was 19 and it was the time of my life. Supreme had just opened and there was a buzz in the city, it was great to witness. it was cool to see some of the NYC skaters end up in Kids, and its cool to see Supreme ending up where it has. It all started in the early ’90′s.

in the summer of 1994 I skated all day and slept in various squats/couches around NYC, I was 19 and it was the time of my life. Supreme had just opened and there was a buzz in the city, it was great to witness. it was cool to see some of the NYC skaters end up in Kids, and its cool to see Supreme ending up where it has. It all started in the early ’90′s.

BIG-JOEY: you yourself said that skateboarding has always been like that in NYC. You do know you’re actually agreeing with me. Thats why the west coast(skateboarding mecca of the universe) for years and in some instances still does not give maximum respect to NYC. skateboarding is not a fashion show and NYC treats it like it is too much. Mr. Jebbia himself said he never skated bro!

DANTE: if you cant see the connection and humor i’m making between a west coast east coast skateboarding beef and then bringing tupac and biggie into it than I’d imagine you’re just not that witty. You really don’t get that? Dont think too hard people! (sorry if this offended anyone. i miss biggie and pac too.)

ANTH: yes in a way that can make you, as you say “gay” for wearing polo if you don’t play polo.
In your post you actually say “DONT THINK TOO HARD PEOPLE”. I’d imagine you don’t get the tupac and biggie joke either. That might require thinking too hard! Just curious, when you “think hard” what have you accomplished besides matching your von dutch hat with your skirt? Maybe ANTH is Mr. Jebbia!

Damn guys its just ideas I’m not saying to go burn down Supreme……….Geez

BIG-JOEY: you yourself said that skateboarding has always been like that in NYC. You do know you’re actually agreeing with me. Thats why the west coast(skateboarding mecca of the universe) for years and in some instances still does not give maximum respect to NYC. skateboarding is not a fashion show and NYC treats it like it is too much. Mr. Jebbia himself said he never skated bro!

DANTE: if you cant see the connection and humor i’m making between a west coast east coast skateboarding beef and then bringing tupac and biggie into it than I’d imagine you’re just not that witty. You really don’t get that? Dont think too hard people! (sorry if this offended anyone. i miss biggie and pac too.)

ANTH: yes in a way that can make you, as you say “gay” for wearing polo if you don’t play polo.
In your post you actually say “DONT THINK TOO HARD PEOPLE”. I’d imagine you don’t get the tupac and biggie joke either. That might require thinking too hard! Just curious, when you “think hard” what have you accomplished besides matching your von dutch hat with your skirt? Maybe ANTH is Mr. Jebbia!

Damn guys its just ideas I’m not saying to go burn down Supreme……….Geez

BIG-JOEY: you yourself said that skateboarding has always been like that in NYC. You do know you’re actually agreeing with me. Thats why the west coast(skateboarding mecca of the universe) for years and in some instances still does not give maximum respect to NYC. skateboarding is not a fashion show and NYC treats it like it is too much. Mr. Jebbia himself said he never skated bro!

DANTE: if you cant see the connection and humor i’m making between a west coast east coast skateboarding beef and then bringing tupac and biggie into it than I’d imagine you’re just not that witty. You really don’t get that? Dont think too hard people! (sorry if this offended anyone. i miss biggie and pac too.)

ANTH: yes in a way that can make you, as you say “gay” for wearing polo if you don’t play polo.
In your post you actually say “DONT THINK TOO HARD PEOPLE”. I’d imagine you don’t get the tupac and biggie joke either. That might require thinking too hard! Just curious, when you “think hard” what have you accomplished besides matching your von dutch hat with your skirt? Maybe ANTH is Mr. Jebbia!

Damn guys its just ideas I’m not saying to go burn down Supreme……….Geez

^ya that caught my eye to. Now all these fucking clowns that say ” You don’t skate, why do you wear Supreme?” can STFU!!!

^ya that caught my eye to. Now all these fucking clowns that say ” You don’t skate, why do you wear Supreme?” can STFU!!!

“It also contributed to the beef between tupac and biggie.”……

WTF?

“It also contributed to the beef between tupac and biggie.”……

WTF?

“It also contributed to the beef between tupac and biggie.”……

WTF?

great article. this is why supreme became the brand they are today.
clammy give me a break!

great article. this is why supreme became the brand they are today.
clammy give me a break!

clammy…u should call urself squidwurt you grouch

clammy…u should call urself squidwurt you grouch

clammy…u should call urself squidwurt you grouch

I wish he talked about his staffs’ attitude at the nyc store

I wish he talked about his staffs’ attitude at the nyc store

wow that was gay clammy. the hats look nice aesthetically. i wear ralph lauren polos does that mean i’m a sucker for not playing the actual sport of polo? GAAAAAY. don’t think too hard people. SOMETIMES apparel is just that, apparel.

wow that was gay clammy. the hats look nice aesthetically. i wear ralph lauren polos does that mean i’m a sucker for not playing the actual sport of polo? GAAAAAY. don’t think too hard people. SOMETIMES apparel is just that, apparel.

wow that was gay clammy. the hats look nice aesthetically. i wear ralph lauren polos does that mean i’m a sucker for not playing the actual sport of polo? GAAAAAY. don’t think too hard people. SOMETIMES apparel is just that, apparel.

good read.

what really caught my eye:

“I’d never skated myself”

good read.

what really caught my eye:

“I’d never skated myself”

clammy-skateboarding has ALWAYS been like that. esp in new york. i can’t front…i love the brand still. i guess i’m a snob. there’s always zoomies for others (where they DID sell von dutch).

clammy-skateboarding has ALWAYS been like that. esp in new york. i can’t front…i love the brand still. i guess i’m a snob. there’s always zoomies for others (where they DID sell von dutch).

clammy-skateboarding has ALWAYS been like that. esp in new york. i can’t front…i love the brand still. i guess i’m a snob. there’s always zoomies for others (where they DID sell von dutch).

wow clammy,
that’s pretty gay

wow clammy,
that’s pretty gay

A-MEN to “clamy”

A-MEN to “clamy”

A-MEN to “clamy”

Jebbia FTMFW!!!!!!!!!!!!!!!!!!!!!!!!!

the man.
nuff said.

the man.
nuff said.

Jebbia FTMFW!!!!!!!!!!!!!!!!!!!!!!!!!

Jebbia FTMFW!!!!!!!!!!!!!!!!!!!!!!!!!

back in the day the standard 5-panel supreme logo hat was the uniform of NYC’s skateboard elite, who all got that shit for free. All the OG Zoo guys and other pro skaters would rock that shit. When i was a teenager i jocked those guys and bought a few of those hats Now James, says in this interview that they were pushing their product to older kids, but as I got older I learned that Supreme was an exclusive club of “cool kids”. I was never good enough at skating to get free anything and especially not supreme, so to me wearing those 5panel hats was like trying to be something i wasn’t. A member of a country club like clique of snobs. I now look at kids/adults who buy those 5panel hats as suckers. Its the Von Dutch of skateboarding. If you dont design boards for them, work in the store, or get the hats for free than to me buying and then wearing them is really wack. The crazy thing is that especially in the NYC store certain employees would actually give you a look like if you were actually worthy to buy their product. It turned skateboarding into a country club like mentality and is why west coat skateboarding for years hated on the fashion obsessed east coast. It also contributed to the beef between tupac and biggie.

back in the day the standard 5-panel supreme logo hat was the uniform of NYC’s skateboard elite, who all got that shit for free. All the OG Zoo guys and other pro skaters would rock that shit. When i was a teenager i jocked those guys and bought a few of those hats Now James, says in this interview that they were pushing their product to older kids, but as I got older I learned that Supreme was an exclusive club of “cool kids”. I was never good enough at skating to get free anything and especially not supreme, so to me wearing those 5panel hats was like trying to be something i wasn’t. A member of a country club like clique of snobs. I now look at kids/adults who buy those 5panel hats as suckers. Its the Von Dutch of skateboarding. If you dont design boards for them, work in the store, or get the hats for free than to me buying and then wearing them is really wack. The crazy thing is that especially in the NYC store certain employees would actually give you a look like if you were actually worthy to buy their product. It turned skateboarding into a country club like mentality and is why west coat skateboarding for years hated on the fashion obsessed east coast. It also contributed to the beef between tupac and biggie.

Good history lesson. “Like it buy it get the fuck out”

Good history lesson. “Like it buy it get the fuck out”

Good history lesson. “Like it buy it get the fuck out”

Great insights, great insight.

Great insights, great insight.

didn’t know he fucked with stussy but think this whole streetwear shit they all know each other the shops and brand owners and mag writers and u guess why the street wear game is starting to be streetnowhere lol

didn’t know he fucked with stussy but think this whole streetwear shit they all know each other the shops and brand owners and mag writers and u guess why the street wear game is starting to be streetnowhere lol