AK and iDiom: FYI x Hiroshi Fujiwara
by Eugene Kan, January 30, 2009
In a three-way interview featuring Tom Routh, Hiroshi Fujiwara and Susanna Begrstrom, the creatives behind some of Burton’s most advanced lines [AK] and iDiom go under the scope as they discuss many elements of the brands. Differences between [AK] and iDiom are explored as well as how Hiroshi Fujiwara become interested in technical performance thanks to a small introduction to waterproof zippers courtesy of Stussy’s creative director, Paul Mittleman. The interview (in English) can be seen over at honeyee.
the orange jacket in the middle look like exactly as the Arcteryx fission SL… a very good one by the way
great feature, fujiwara seems a little out of place between two serious craftspeople. It seems like the japanese market is so kernalized into different job descriptions and roles that the true connection between all aspects of design to production are isolated into separate entities. When compared to the other two in the interview it just seems so unnatural. Burton’s Ak line is top tier for a reason, they are natural, organic approach to true function and technology. They embrace every aspect of their craft. Fujiwara needs to get his hands dirty for the first time in a long time I think.