adidas Originals Website Re-launch | Hypebeast

Celebrating 60 years of soles and stripes, the adidas Originals camp kicks off the new year instyle with a complete website re-launch. Creating their most exciting website to date, the site is packed with tons of videos and interviews from the house party campaign. Within the revamped site, you’ll also hear first hand how DMC came up with the idea for “My adidas,” as well as an interactive look book that shows off their entire Spring/Summer range. Expect to see frequent updates on new products, projects and additional footage throughout the year.