Roger Federer VS +41
With a strong respect for the talents and abilities of tennis star Roger Federer, Swiss countrymen +41 sought to pay respect and homage to the powerhouse athlete through an installation based on Federer’s perceived ability as a magician of the sport with concepts of magic and infinity coming into play. +41 developed a modern magical language and ten logos which were representative of Federer’s defining moments in life. The foundation of the logo series is the RF Infinite Talent logo, a tribute to the fact that although there is no finish line to the journey of talent, yet Federer has done exactly that in magical ways. The installation portion of this project included the aforementioned theme of Infinity as +41 set out to create this feeling through numerous mirrors with the strategically placed Windrunner to mimic a geometrical star which is much like the infinite sign.