In the world of streetwear a large percentage of consumers are familiar with the word Stussy, sometimes being pronounced incorrectly, but always respected. With roots in California culture, Shawn Stussy’s project started out as a surf brand inspired by all that was cracking during the time: DJ’s, Reggae, Hip-Hop, and Skating. Eventually becoming an internationally recognized entity with the help of designers Nick Bower and Paul Mittleman, the brand remains an instant classic. Looking for a more contemporary approach to fashion, Stussy began its Deluxe line focusing on clean design with superior quality construction and excellent fit. h(y)r collective recently did a feature on the sub line that can be check out here.