Taking the brand to all new lifestyle reaches, Rockport Est. 1971 is a new sub-brand from American footwear company of the same name, Rockport. The lifestyle-driven approach takes familiar Rockport classics and re-works them for a more fashionable and contemporary setting whether it be with boat shoes or with other styles such as sneakers and boots. The video shown here shoes some of the upcoming influencers utilized by Rockport Est. 1971 including Terence J, DJ Cassidy, Raheem DeVaughn, Johnny Nunez, Bee Nguyen. Also part of their ad campaign, they’ve looked to the Rockport Saab Convertible and the The Retro Kidz for a tour in and around NYC. After the jump, check out the Tamarillo (brown), Heisley (beige) and Bridgeport (brown/yellow).