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While Kanye West has long been considered a style icon, the fashion world eagerly anticipates Kanye’s own aesthetic in the upcoming launch of his own brand Pastelle. A preview recently surfaced in VMAN as a star studded cast including Rihanna and Lupe Fiasco model upcoming pieces from the Pastelle collection. With accomplished designer Kim Jones (formerly of Umbro by Kim Jones) at the helm, the final product should arguably be another success for Kanye West.
Source: Cliff Notes