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HYPEBEAST Feature: Essentials - United Front

Operating as one of Canada’s most expansive fashion initiatives, the United Front comprises of numerous different outlets which include both brands and retail locations including and not limited to Goodfoot, Nomad, Ransom, Stussy Toronto and Invisible Tailors. Originally born out of a love for sneakers and weekend sneaker runs by founder Matt George to the Far East, this would eventually pave the way for the United Front’s powerful and continued movement in the Great White North. Our Essentials feature details what the likes of four of United Front’s influential members require within their day-to-day rituals.

Matt – Manager/Buyer for Goodfoot Toronto

Goodfoot Spring Ali tee
Who doesn’t love a champ. This tee is taken from a note on a napkin Ali wrote at a bar in NYC.

Tier zero Black on Black Nike Vandals
Black/black… done.

Neon 95

Black leather Jack Purcell

Mid top Black Common Projects
People are sleeping on he mids

Oliver – Manager/Buyer for Ransom

Ransom Red Pin Stripe Oxford Shirt
A summer staple.

Ransom Slim Cut Long Chambray Short
Grey Chambray with contrast Salmon pockets. Clean it up or thug it out.

Ransom Slim Cut Raw Jean
A well cut black slim selvedge jean. Made in Hungary.

Wood Wood 3/4 Wind Breaker
An ill 3/4 length windbreaker with matte metallic finish.

Mosely Tribes Paladino Sun Shade
I’ve never been to L.A , but I keep it Hollywood with these.

Paolo – Buyer/Manager for Nomad

Wings & Horns + Dayton Boot Co.
Handcrafted service boot, cow hide…tumbled leather – an inspiration of the highly coveted military style Carpe Diem boot (now discontinued).

Nom de Guerre 3 Piece Summer Suit
100% wool, made in Japan, 3 button…single breasted. Every gentleman needs a well tailored suit in their arsenal.

Hard Candy by Guerrilla
Made from discarded timber offcuts, each piece of hard candy is unique in size and shape. Perfect for injecting flavor and color in your living space.

Stars and Perfect Tens – Small Tote
Hand made , waxed cotton w/ bridle leather details, a great everyday bag to carry all your essentials for traveling in the city.

Comme des Garcons Parfum + Monocle
Scent One:Hinoki au de toilette -made in France. Inspired by Japanese hot-spring baths and Scandinavian forests. It reminds me of being outdoors…and my woman loves this scent on me!

Detox face mask….(skin care products).

Jesar – Art Director for the United Front

Rogues Gallery Deck Boot
A new twist on an American classic.

Wings & Horns x Dayton Boot
Canadian love. Great attention to detail & not a sneaker.

Supreme Marilyn Minter Deck Series
Amazing photo series. To quote someone about why they wanted the “Muddy Heel” deck…”…because that’s how I like my women!” Hahaha!!

Obedient Sons Button Up Shirt
Great quality, love the direction and story of the company.

CDG Synthetics Series
Packaging design is on point.

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