The Contemporary Fix’s Mastermind Japan Guerilla Store
Japanese designer Yuichi Yoshii is already an architectural giant in his field for meshing avant-garde styling with punk rock sensibilities in creating buildings that are described as masterpieces. After several years of being the creative director for Loveless, Yoshii now adds another notch to his belt by venturing into new territory with his project called The Contemporary Fix. The first structure to be a part of the Contemporary Fix series will be the Mastermind Japan store. To undertake this project Yoshii took apart his famous Aoyama restaurant leaving only the foundation. He then added different metal beams and rods from construction sites to give the store a raw punk rock edge. The exterior is emblazoned with Mastermind’s signature skull and cross bone logo. The flagship store stands as a piece of structural art as well as a functional retail space.