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Entrepreneurs Daniel and Simon Beckerman teamed up with fashion photographer, Sean Michael Beolchini, to form SUPER, an Italian eye-wear company. SUPER was first launched in the spring of this year to high-end retailers such as Barneys and Fred Segal, and was welcomed by celebrities such as Sienna Miller, Mary-Kate Olsen, and Kanye West.
Its glasses are known for its classic over-sized wayfarer style, and are all manufactured in Italy with hand-made acetate and Carl Zeiss lenses. The upcoming 2008 Fall collection sticks to the wayfarer style with their own added twists and a variety of bright colors. It’s amazing to see brands take classic styles to new heights.