John Maeda x Reebok “Strucess” InstaPump Fury
Reebok announces their third collaboration between Professor John Maeda and Reebok.
The Strucess, comes from the Law #9: Failure. Maeda says, “if you fail, keep trying – struggle to reach some form of success.” Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor Maeda’s canvas, and his handwritten code that decorates the shoe’s lining creates captivating graphics all over the shoe. With so many parts – from the pump to the carpet fiber to the Hexalite – it’s a whole different animal. Only 300 pairs of these electrifying sneakers will be available as of July 2nd for $200 but only a portion will be available on Reebok’s website here in the US.