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“How far would you go for LOVE” is a new campaign for Cartier’s LOVE accessories collection. The campaign includes works with musicians, film makers, and artists. Recently OPENERS web magazine did an interview with A Bathing Ape’s General, Nigo, on his view of Cartier’s campaign. The topics of discussion of the interview include how Nigo felt about the charity aspect of the campaign, how important LOVE is, How far would he go for LOVE, and his thoughts about LOVE DAY. The article is only available in Japanese, be sure to check it out.