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In this latest interview for HYPEBEAST TV, we explore the world of New Era with Senior Director for Sales & Marketing for Action Sports, Wayne Best. As we tour the Irvine California Headquarters, Wayne Best outlines how New Era’s implications in the custom hat world began, how New Era approves the design process for non-sports related brands and the future direction of New Era. Upon watching the interview, it’s amazing how New Era has exploded on arguably what was the fulfillment of one simple request.
Directed by Daniel Ahn