Nike 6.0 "Lightning Bolts" BMX Exhibition
As Nike vamps up for the 2008 Beijing Olympics, we saw an increased attention to sports specific offerings. For the BMX events, a special Dunk Gyrizo was created. With that in mind, the recent Nike Sportswear re-launch in Beijing presented another opportunity for Nike to push its association with the extreme sport. The Lightning Bolts exhibition featured not only a live demo by Nike 6.0 riders, Mike Spinner, Maxime Charveron and Nigel Sylvester but also various other exhibitions. A series of artist customized name plates were on hand as well as a display of Michael Lau’s special Nike Blazer for the China BMX Federation.
As Nike vamps up for the 2008 Beijing Olympics, we saw an increased attention to sports specific offerings. For the BMX events, a special Dunk Gyrizo was created. With that in mind, the recent Nike Sportswear re-launch in Beijing presented another opportunity for Nike to push its association with the extreme sport. The Lightning Bolts exhibition featured not only a live demo by Nike 6.0 riders, Mike Spinner, Maxime Charveron and Nigel Sylvester but also various other exhibitions. A series of artist customized name plates were on hand as well as a display of Michael Lau’s special Nike Blazer for the China BMX Federation.
