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The Lacoste 75th anniversary has brought forth an interesting concept from the brand. The brand offers a futuristic look into the world of tennis, 75 years from now which utilizes an array of fictional gadgets and technologies. Lacoste also questions how founder Rene Lacoste would fair in the present day with new age equipment against the likes of Roger Federer and vice versa. The website can be seen at lacoste-future.com.