The visual communication legacy of George Lois, who throughout his career earned an undisputed title as king of communication through advertisements has recently opened a new exhibition. At the Museum of Modern Art in New York, the 11 month showcase documents Lois’ effect on the media world through his work on numerous Esquire magazine covers. Dialog regarding his inspirations and directions behind each cover can be seen over at his personal site.
George Lois: The Esquire Covers
The MOMA New York
Date: April 25, 2008–March 31, 2009
11 West 53 Street, between Fifth and Sixth avenues
New York, NY 10019-5497