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Deco Chocolate allows their customers to customize their own chocolate packaging with pictures, graphics or whatever else you can think of that can be printed onto paper. When the design firm, Fragment Design, had a chance to design their own chocolate packaging, what better logo to put on it than their own Fragment Design logo. This is a prime example of branding. Put a famous logo on a chocolate brand and you’ll catch people’s attention right away (well at least the HYPEBEAST’s atttention).