In a strategic partnership originally highlighted with the adidas x Samsungf110 mobile phone, adidas and Samsung have now moved forward with another step in their project. The miCoach represents a complex training tool for athletes of all levels as they strive to meet their athletic goals. Much like the competitors Nike + system, the miCoach will incorporate technology such as the aforementioned adidas x Samsung miCoach mobile phone and microchips in select adidas footwear to track progress and promote motivation. If you’re fat and out of shape, you’ll need more then some electronics to get you in the right direction. Available starting mid-March.