Motown Records was the first African American owned record labels that achieved success in bringing African American artists into popular music. Although Motown eventually owned and distributed over 45 subsidiaries, its most popular genres of music included Rhythm and Blues, Soul, Hip Hop and Pop. In honor of Motown’s contribution to the music industry, Adidas has created this Adidas “Motown” pack which includes the “Motown” Superstar, “Motown” tees, jackets and polos. The pack carries the color black throughout all items. These items are now available at Adidas retailers including Overkill Berlin.