adidas x Samsung F110
With fashion and electronics becoming a regular intersection, the concept once reserved primarily for high fashion labels has now manifested itself on a more casual level with an upcoming Samsung and adidas crossover called “My Coach”. Rumor has it that it will work like the Nike Plus system where your shoes will connect to the phone tracking your jogging stats. Although the slider phone lacks the necessary functions for power users, the phone does offer smart aesthetics as the balancing point. Look for it to release next month.