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Born out of the so-called “American Dream”, Gatsby looks to the likes of F. Scott Fitzgerald’s “The Great Gatsby” as its theme involves building something out of nothing with a “whatever it takes” attitude. With a strong background in the industry, Gatsby founder PEL applies both his own experiences growing up in NYC alongside his industry-derivedlessons. Available now at select Gatsby dealers and online at GatsbyNYC.com.