DJ AM’s Nike Air Yeezy Sneakers

by L.A. Ruano, December 30, 2008

nike air yeezy dj am 1 DJ AMs Nike Air Yeezy Sneakers

After having checked out the full length version of Nike’s newest promotional commercial for the Zoom Kobe IV, we get a closer look at the highly anticipated Air Yeezy’s. The kicks are probably the most hyped up Nike sneakers to date, due to clever marketing by the corporate giant. We’ll wait and see if the released version remains true to form, much like these DJ AM specials.

Source: Nice Kicks

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40 Responses

  1. Posted by: nader on January 6, 2009 at 5:26 pm

    i like them but i just dont know if id be willing to buy them

  2. Posted by: Kangster on January 5, 2009 at 9:37 pm

    I can see AJ III’s shoe sole on them.

  3. Posted by: ferdy on January 3, 2009 at 7:27 pm

    seriously air yeezy? wtf kanye is the biggest hypebeast out there and he sucks at singing stick to rapp homie and stop making your ugly ass shoes and pastelle shitty clothing brand, later noobs

  4. Posted by: frank on January 3, 2009 at 3:47 am

    I think the hype point is if Kanye wasn’t behind these they would sit at the outlets. They’re ugly. They are fashion in the form of being a follower, not in the sense of good aesthetics.

    I think someone hit on it above, but hey basically take the no talent competitor formula of copy some aspect of a classic jordan (the midsole) through some crazy colors at it and fatten it up. In a twisted way, it’s kinda genius… why let the competitors have all the fun ripping off your classic designs…

  5. Posted by: noodles on January 3, 2009 at 12:40 am

    HEY PETER, I THINK YOUR MOM IS CALLING YOU FOR DINNER. REALLY HOW OLD ARE YOU? YOUR LENGTHY INSIGHT JUST PROVES HOW MUCH OF A TOOLBAG YOU ARE! DONT GET MAD AT THESE KIDS, THEY CANT EVEN SPELL GOOD(HAHA). BY THE WAY, THESE KANYE SNOW BOOTS ARE STRAIGHT GARBAGE JUST LIKE HIS GARBAGE MUSIC.

  6. Posted by: Peter on January 2, 2009 at 9:49 pm

    “Im not gonna buy these, they’re to crazy for me. I still think its funny that peter is on a website called mothafuckin HYPEbeast telling people not to buy into hype. That’s what they are here for dummy.”

    ^ Umm. You must not know your history holmes. Let alone hypebeast’s history. I go on this site not because of the hype idioto, but because it’s a generally good site that blogs about clothing. Sometimes there are actually decent looking items on here, and some..not so.

    Now, your very exact comment is a perfect, solid piece of evidence of what is wrong with street wear today. So you are telling me people come onto to this site to “buy into hype?” You gotta be kidding me. People, just like me, come on this site to look at clothes/kicks. We don’t come on this site to buy into hype son. Please don’t tell me you come on this site to buy into hype do you kid? Next thing, you’d be one of those idiots who believe everything they read on a wiki. Know and develop your own, original steez. If these weren’t Nikes, would you even give them a glance? I didn’t think so.

  7. Posted by: god's son on January 2, 2009 at 12:45 pm

    corny..

  8. Posted by: Fugly McDickersen on January 1, 2009 at 8:48 pm

    Kanye is even over these.

  9. Posted by: MC Buttnuggett on January 1, 2009 at 6:48 pm

    these shoes will go perfectly with my tight jeans and my belly-button ring. After i get my hair permed and get that tight sweater, i will be “elvis” of the new year.

  10. Posted by: wheresdalove312 on January 1, 2009 at 6:03 am

    most overhyped/ugliest shoe ever…and the worst thing about it….it havent even dropped yet

  11. Posted by: MrJNasty on December 31, 2008 at 9:38 pm

    omg. thoes r so fuckin. mr.west is the man, but in not that stupid to rock a pair of theses period

  12. Posted by: dri on December 31, 2008 at 8:36 pm

    this sucks. regardless of the hype. that just makes them suck more. lol at that guy posting his myspace!

  13. Posted by: aki on December 31, 2008 at 4:54 pm

    i like the shoes but i hate kanye so fukk that! it would b better if its just nike something. and not air yeezy or w/e.

  14. Posted by: MaraJade on December 31, 2008 at 2:30 pm

    Mike Epps playing basketball in McFly’s??

  15. Posted by: Matt on December 31, 2008 at 11:05 am

    I’m with Played out’s statement – we all know by now that their going to reserve the better releases for limited quick strikes at certain locations ala McFly Hyperdunk. But when, not if, they release these in March – we’ll probably just see some plain colorways like the Hyperdunk has – and if they’ll actually having glowing soles or not, something tells me they won’t – though the swoosh should and if as reported is true, the “lace bubble” will too. Time will tell, I just wish it’d hurry itself up!

  16. Posted by: bignasty on December 31, 2008 at 10:09 am

    and the hypebeast of the year award goes to ^^eddie^^. They are decent but hype kills. btw kanye is not the epitome of fashion for all the people who sucked him off!!

  17. Posted by: Andrew on December 31, 2008 at 7:31 am

    ^^ -_-
    anyways.. dope shoe, I buy what i like and dont give in to the hype, and dont let anyone tell me otherwise. cant wait for these to drop

  18. Posted by: JB on December 31, 2008 at 5:58 am

    Im not gonna buy these, they’re to crazy for me. I still think its funny that peter is on a website called mothafuckin HYPEbeast telling people not to buy into hype. That’s what they are here for dummy.

  19. Posted by: Quickstriker on December 31, 2008 at 2:44 am

    Funny thing is that Nike is releasing a shoe that is basically their own knock off version of these snowboard boots. A cheaper looking version of this shoe releasing sometime in spring.

  20. Posted by: Eddie on December 31, 2008 at 2:04 am

    Ima do anything to get those.. I’m prepared to suck someones dick at Nike!

  21. Posted by: enendee on December 31, 2008 at 12:42 am

    i’ve never responded to these comments but after reading the endless nonsense from those who submit words such as “iz”, “wen” and “famlee”… Please stop. Ready the smart comment from “Played out” and seriously think about what you’re spending you’re money on.

  22. Posted by: DJZO on December 31, 2008 at 12:22 am

    I dont give a fuck john McCain endorsed these sneakers they are hot fire. They look like Air jordans + Clae + Creative recs + Diors in a blender. If you dont like them, then to each his own but dont knock em’ just cuz of “hype.” Look @ the Jordan brand collezion pack. Most of those packs flopped and had major hype. Oh yeah E Major, & Peter if your tired of HYPED Products then DONT VISIT HYPEBEAST.COM any more. Hence the term HYPEbeast you fugazies!

    http://www.myspace.com/1460LV

  23. Posted by: sonny on December 30, 2008 at 11:28 pm

    these r must have for any sneakerhead

  24. Posted by: Played out on December 30, 2008 at 11:12 pm

    Here is what is going to happen. Foot Locker will get a special colorway. Finish Line will get a special colorway. Dr. Jays will get a special colorway. Fakes will appear, and already have…look a Fat Joe’s entourage…(that fool had the nerve), UNDFTD will get 48 pairs and sell 30 and fuck everyone over like they always do, and then there will be the Yeezy Lo’s….and then there will be some whack colorway that no one understands except for the Easter Bunny and the guy who thinks pink polos are still hot….Much hype for Nike to destroy something that could be decent. This shoe was dead before it hits….

  25. Posted by: wtf on December 30, 2008 at 11:11 pm

    ^perfectly put. snowboard boots…

  26. Posted by: Quickstriker on December 30, 2008 at 9:31 pm

    I can’t believe Kanye is the perfect hype TOOL to get you guys all worked up over these snowboard boots. Air bootseezy is more like it. Peace out!

  27. Posted by: sfjasd90fjwe90j on December 30, 2008 at 5:26 pm

    Ugh.. enough. Enough with the Air Yacky and enough with the ghetto english comments.

  28. Posted by: Shaunda. ConcreteRose916 on December 30, 2008 at 3:56 pm

    must must must must have

  29. Posted by: THE WIZ on December 30, 2008 at 3:53 pm

    Not a good look for those size 11 and above. Air Sasquatch!!!!!!!

  30. Posted by: Peter on December 30, 2008 at 3:53 pm

    You guys gotta be kidding me right? All those comments up there? Seems like the only one up there with sense is E Major. You kids buy into hype so much, you have completely lost your sense of style, thus severely limiting your freedom to choose what you really like. REALLY…look the shoes.

  31. Posted by: Gray-I.C.E on December 30, 2008 at 3:41 pm

    O yea sleek style iz played out and itz hi-tops 4ever!

  32. Posted by: Gray-I.C.E on December 30, 2008 at 3:39 pm

    E Major think about the kicks out now, Everybody wears blazers and they were out for a min b4 everybody was wearing them. This Sneaker iz going to do Air Jordan numbers like wen they droppd in the 90s type shii. Im getting a pair and im going to crush them. The fact remainz that Yeezy got the illest style in the game and Pastelle will sell out. The name iz Gray-I.C.E just wait wen u hear about me and see me on T.V. Im 1 of the illest wit the wordplay not on yet. No disrespect Famlee

  33. Posted by: jaime on December 30, 2008 at 3:22 pm

    yea dude, the colorway way is prett nice, but daayum these are bulky… these should be calle the Air Chunky

  34. Posted by: E Major on December 30, 2008 at 3:11 pm

    Am I the only one that thinks these shoes suck? The hype was built up so much and to me they’re just moon boots. The sleeker styles are what’s good right now and these shoes have been getting hyped for so long that they’re out of style.

  35. Posted by: phattbam on December 30, 2008 at 2:25 pm

    when is the expected release month on these?

  36. Posted by: Dope on December 30, 2008 at 2:04 pm

    Putting them on kanye west is great marketing?

  37. Posted by: JOTA FAY on December 30, 2008 at 2:01 pm

    fucc i want those!!

  38. Posted by: Byrd34 on December 30, 2008 at 1:56 pm

    Robocop

  39. Posted by: mac on December 30, 2008 at 1:45 pm

    dose look preety nice i got 2 get my cash up 4 dese

  40. Posted by: Rhamier on December 30, 2008 at 1:16 pm

    These are retarded. I can’t wait to get my hands on a pair of these