TRUE California New Era & Tee Collection
by Kevin Ma, November 12, 2008

San Francisco Bay Area based True pays homage to their home state with this collection featuring a New Era 59fifty, a zip hood, crew neck, & two tee styles. While the entire collection comes in mens sizes, the zip hood & both tee designs will also be available in womens sizes. The True Cali Collection drops this Saturday Nov 15th at True, True East & online at trueclothing.net.





East Coast, West Coast… worldwide! Heat is heat peoples. Get with it. NY Yankee hats are the highest selling hats in world because of it’s brilliant simplicity, so why can something like a “Cali” line do the same for what CA culture represents! yadida!!!
Guys…you’re over-thinking this…these are TRUE shirts (great ones) and if anything, you’re supporting one of the illest shops in the game, which happens to be in CA and is repping their state, like they should… So, you’re rocking a fresh tee, that is made by a CA shop.. simple as that!
I live in new york, but am from the bay area. Can I wear it, or am I just a poser? Seriously, someone help me out because this shits about to drop and I am nervous to drop the money if I am going to look stupid. I have an outfit that matches, but I don’t want to get called out. It is just different out here in NY. Am I just overthinking it?
yea hoo-ha got a point some shit u can wear and some stuff juss doesnt look right cause of the location and shit but either way i dont care this line of clothes is great juss wat i needed
anyone can where true, but a collection like this? iono why any non california native would want to wear it… thats like someone from colorado wearing the hundreds “california culture for life” shirt or me in cali wearing a “i run NY” shirt
I love the collection but what sucks is that you MUST own the Cali SBs to make it look hot. Gucci laces is a plus.
I’m from San Francisco and it doesn’t bother me when I’m in NYC and I see dudes rockin’ Huf or True shit. The way I see it, this shit was made to be worn wherever and by whomever, not just in SF by locals. Yaddidimean?
will fix perfectly with my cali sb, also colors math with cinco de mayo sb…
You don’t have to be from Cali to rock this collection.
OWNED…why must one be from cali to wear that? pretty stupid assumption to me
try to get away with it? you feel sorry for them? youre a fucking moron.
This line is very nice. I feel sorry for the non-californians who will feel stupid wearing the collection. Cause I know someone will try to get away with it
this is cool because i got the cali dunks..