Cassius Eyewear is the manifestation of founder Jason Ng. Created as an alternative to luxury branded eyewear, Cassius places systems of harmony and proportion at the centre of it’s design philosophy. This together with the ideology that a logo should be intentionally subtle so that the shape and design of the frames themselves defines the look and feel, rather than the ‘brand’ itself. Their first range explicitly evokes scale of architectural proportion, the Bauhaus and the warped forms of 20th century structures – capacious and linear, mixing volumes and space. Their decision to launch their first range in the fall of 2008 at the Pool/Magic Tradeshow in Las Vegas, was received with overwhelming interest from overseas buyers; including France, Japan, Spain, United Kingdom and the United States – before launching Cassius in their native New Zealand.